PH auto industry sales barely miss 500k-unit mark

MANILA: Vehicle sales in the Philippines in the full 12 months of 2025 reached 491,395 units, the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and Truck Manufacturers Association (TMA) shared.

As shared by the two groups, the aforementioned retail volume for January-December of the previous year reflected a 3.7-percent jump from the 473,842 examples handed over to local buyers in 2024. Additionally, out of the industry’s overall churn, 463,646 came from CAMPI and TMA members.

Last month alone (December 2025), 47,371 examples were sold — the strongest monthly performance since 2017. 

In a joint statement, the two organizations said that last year’s growth is due to the “overall unfavorable market environment” during the second half like the reimposition of excise tax on pickup trucks and natural calamities that occurred in the country.

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“We attribute last year’s achievement to the aggressive promotional campaigns and the new product introductions from the various car brands which expanded consumer options especially in electrified and commercial vehicle segments," CAMPI President Jose Maria Atienza said.

The electrified vehicle segment retailed a total of 58,905 units, which held 12 percent of the local vehicle sales market last year. Further, the combined sales of battery-powered, plug-in hybrid, and hybrid vehicles grew by 142.5 percent as compared to 2024’s.

According to Atienza, the outcome highlights the public's growing acceptance and demand for electrified technologies. 

Other sub-segments like the one-tonner multi-purpose vehicles also boosted the industry’s 2025 performance — enjoying a 76.6-percent rise from 2024. Models in this category include Toyota Tamaraw, Mitsubishi L300 FB and Isuzu Travis, among others.

Yesterday, the BYD Cars Philippines (which is under ACMobility) announced that its sales for 2025 was at 26,122 — cementing its position as one of the top-performing automotive companies in the country in terms of sales last year.

Combining it with the CAMPI-TMA sales data, the Top 10 automotive distributors in the country are:

Ranking	Distributor name	2025 sales tally
First	Toyota Motor Philippines	229,447
Second	Mitsubishi Motors Philippines Corporation	86,808
Third	BYD Cars Philippines	26,122
Fourth	Suzuki Philippines Incorporated	21,984
Fifth	Ford Motor Company Philippines Incorporated	21,784
Sixth	Nissan Philippines Incorporated	20,571
Seventh	Isuzu Philippines Corporation	17,237
Eighth	Honda Cars Philippines Incorporated	16,257
Ninth	Hyundai Motor Philippines, Incorporated	10,475
Tenth	SAIC Motors Philippines Incorporated (Morris Garages distributor)	8,715

 Also read:

CAMPI-TMA Nov. 2025 YTD retail performance now at 420K

CAMPI-TMA Oct. 2025 YTD sales on downward growth

CAMPI-TMA Jan.-Sept. 2025 retail performance down by less than 1%

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