PH is 1st ASEAN country to offer all-new Subaru WRX models

All-new Subaru WRX lineup

The Philippines is the first country in the ASEAN region that offers the all-new Subaru WRX, the leadership of Motor Image Pilipinas, Inc. (MIPI) said.

KEY TAKEAWAYS

  • What is Subaru's monthly sales target for the newly introduced WRX models?

    Tan Chong International Limited Deputy Chairman and Managing Director Glenn Tan said that the country combined sales target for the WRX nameplate is 30 units.
  • Which of the two body types under the WRX nameplate is expected to sell more than the other?

    Tan expressed fim belief that the sedan version of the Subaru WRX will sell more than the wagon version.
  • Tan Chong International Limited Deputy Chairman and Managing Director Glenn Tan shared the information during a press conference following the official introduction of the two new models.

    Tan Chong International Limited Deputy Chairman and Managing Director Glenn Tan

    The executive noted that the reason behind the all-new WRX offerings' immediate availability is the significant number of nameplate's followers locally compared to neighboring countries.

    Aside from the Philippines, Subaru is present in Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Vietnam.

    In a separate interview, MIPI marketing manager Uzzi Asuncion told Carmudi Philippines that the company has ample supply of the newly-introduced models since it will get all the allocation for the region.

    All-new Subaru WRX wagon

    Further, Tan said that as of the moment, the company is eyeing to sell more WRX sedans compared to its wagon version.

    He also shared that with the 30-unit monthly target, he is expecting that sedan will hold a two-third share while the remaining one-third of the volume will be from the other body type.

    “My focus right now is to push the sedan first because clearly there’s a lot of enthusiasts who want the sedan and then continue to expand that, and push the wagon after,” Tan explained.

    All-new Subaru WRX

    While noting that the company saw little success on wagon offerings in the country, Tan said that the WRX could tell a different story and is hoping that the model could pick up the sales numbers that the Forester XT previously enjoyed.

    The Subaru WRX sedan M/T is being retailed at P2.508 million and the WRX sedan CVT, at P2.658 million. On the other hand, the WRX CVT wagon is offered at P2.558 million.

    All-new Subaru WRX

    Moreover, the tS — which means “tuned by Subaru Tecnica international” — trims of the WRX sedan and wagon are available via indent orders and are priced at P2.808 million and P2.708 million, respectively.

    Both body types are powered by 2.4-liter horizontally-opposed four-cylinder, 16-valve direct-inject engines.

    Photos from Ruben D. Manahan IV

    Also read:

    Subaru PH to bring in new WRX sedan and wagon, Forester next year

    Subaru unveils 'most advanced' WRX to date

    Subaru teases 2022 WRX with three pedals

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