The Kia brand was recently relaunched, with
Kia Philippines now under the banner of
AC Automotive, which itself falls under the
Ayala Corporation's AC Industrials.
Kia Soluto
With Kia's local relaunch, the distributor is eager to reintroduce itself to the public, and to do that, it is holding an exhibit of its latest offering--the
Kia Soluto subcompact hatchback--along with the other vehicles in its lineup that are already known to the public in three locations in Metro Manila: the
Activity Center of Bonifacio High Street in Bonifacio Global City, Taguig City;
Level 4 Cinema Lobby of Trinoma in Quezon City, and;the
Activity Center of Alabang Town Center in Muntinlupa City.
With Bonifacio High Street just a few blocks away from the CARMUDI PHILIPPINES head office, we dropped by yesterday on the first day of the exhibit to see the public's reaction, specifically to the Soluto, and to the reborn Kia Philippines, in general.
Kia Philippines
Our consensus? Kia Philippines has an uphill battled ahead of it, following the failings of the Korean carmaker's previous distributor. But with the backing of one of the Philippines' strongest companies, it's a battle it is perfectly capable of facing, and maybe even winning.
Anyway, check out the gallery below of Kia Philippines' exhibit at the Bonifacio High Street Activity Center.