Ram’s limited edition ‘Built to Serve' trucks enter third phase


Ram Truck has begun the third installment of the ‘Built to Serve’ line of limited edition trucks designed in honor of America’s five armed forces. Production of the trucks will begin next month at the Fiat Chrysler Automobile (FCA) plant in Sterling Heights Michigan.

The third batch of the ‘Built to Serve’ line, based on the Ram 1500 half-ton pickup, will come with an aeronautical theme with the option of either Anvil and Billet Silver exterior paint finish. The interior will have black-centric color theme with Light Diesel Gray accent stitching.


“Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to Serve’ offering,” said Mike Koval Jr., Head of Ram Brand, FCA – North America. “The ‘Built to Serve’ adage is something Ram truck owners, whether civilian or military, are very familiar with as it’s something we strive to build into every truck and van we produce.”


The launch of the third installment of the ‘Built to Serve’ edition trucks is in conjunction with the 73rd anniversary of the US Air Force last Friday, September 18.

A new ‘Built to Serve Edition’ model, representing each one of America's land, air or sea-based military branches, continues to launch approximately every three months, which means that after these release, we can expect the arrival of two more of this special edition.

The “Built to Serve Edition” Ram trucks are offered in the following colors and limited numbers:

  • Gator (1,000 units) and Diamond Black (1,000)
  • Ceramic Gray (1,000) and Patriot Blue (1,000)
  • Anvil (1,250) and Billet Silver (1,500)
  • Tank (1,000) and Flame Red (1,000)
  • Spitfire (500) and Bright White (500)

The second edition, unveiled last June, has a nautical-inspired theme that matched Ceramic Gray and Patriot Blue exterior colors with a black interior with Light Ambassador Blue accent stitching. Its launch coincided with US Flag Day on June 14, celebrating the US Navy.

The first of the .Built to Serve Edition’ trucks arrived in November 2019, coinciding with Veterans Day, and is meant as a nod to the US Army.

The upcoming trucks are likely meant to honor the Marines and Coast Guard.

Every truck in this limited edition comes stamped with an American flag and "Built to Serve" decal on the rear quarter panel. Other signature touches include 20-inch Technical Gray aluminum wheels, body-color wheel arches, and blacked-out exterior features.

Aside from unique aesthetic touches, the special edition trucks also come with selected off-road equipment including all-terrain tires, electronic-locking rear axle, hill-descent control, front suspension skid plate, steering gear skid plate, fuel tank skid plate, transfer case skid plate, tow hooks, and heavy-duty off-road-calibrated front and rear shock absorbers.

The Built to Serve Package is available on all Ram 1500 body styles and powertrains for a USD2,795 (approx. PHP135,459).


Want to own a Ram 1500 pickup truck for yourself? Check out what’s available on Carmudi.

Photo/s from FCA

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