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Toyota PH Reveals All-New Toyota Hiace Super Grandia

Following its global debut last February–which was held in the country–the cornerstone of the Toyota Hiace lineup has been debuted locally by Toyota Motor Philippines (TMP).

The all-new Super Grandia, comes in three variants: the Elite, Leather, and Fabric.

“The Hiace Super Grandia is a preferred van of companies in various industries, and is quite popular as a family vehicle. It has indeed become a symbol of comfort, convenience, and durability,” TMP President Satoru Suzuki said.

“We are excited to bring a higher level of luxury and a delightful ride experience that Filipinos truly deserve with the all-new Hiace Super Grandia. We expect this model to further elevate the Hiace which currently has a 54.6 percent share in its segment, year-to-date as of July,” he added.

The overall development is said to be mix of strong and refined exterior yet an inviting and comfortable interior which embodies grand luxury and omotenashi (Japanese for ‘hospitality’).

The all-new Hiace Super Grandia promises a stress-free drive both for the driver and passenger and provides a ride experience and atmosphere that resembles first-class travel.

The all-new Super Grandia is fitted with chrome accents to the large front grille that complement the bi-beam LED head lamps.

Aside from that, rear chrome garnish mirrors the front design and is also complemented by the distinctive shape of the LED rear combination lamps.

The Elite variant has Powersliding Doors, passenger preferred illumination (blue, amber, or white), and quilted leather four-way Power Adjust Captain Seats with Ottoman.

But for all variants, bench-type seats at the farthest row can accommodate up to four more passengers.

Rear personal reading lamps provide each passenger a greater sense of personal control and convenience, giving them the option of better visibility in their personal space. Automatic climate control ensures passenger comfort all throughout the drive, with Nano-E air purifying technology for the Elite variant.

Powering the all-new Super Grandia is the 1GD-FTV 2.8 Diesel A/T with intercooler system and EGR (Exhaust Gas Recirculation) capable of 176 horsepower.

All the variants are equipped with Anti-Lock Brake System (ABS), Vehicle Stability Control with Brake Assist, Hill Start Assist, Clearance and Back Sonars, Back Monitor, 9 SRS airbags (driver, front passenger, driver knee, front side, and curtain shield), and Emergency Locking Retractor (ELR) three-point seat belts for all occupants.

To note, the Super Grandia Elite is the first variant in Toyota Motor Philippines‘ official vehicle lineup which features Toyota Safety Sense (TSS). TSS incorporates active safety features which identify factors that may cause accidents and aid the driver in eliminating these factors. Features for this variant include the Pre-Collision System (PCS), Lane Departure Alert (LDA), Adaptive Cruise Control (ACC), and Automatic High Beam (AHB).

Here are the prices and colors of the all-new Super Grandia:

VARIANT SRP COLOR
Elite 2-Tone PHP2,890,000 Luxury Pearl Toning
Elite PHP2,875,000 Black Gray Metallic White Pearl
Leather 2-Tone PHP2,525,000 Luxury Pearl Toning
Leather Monotone PHP2,510,000 Black Gray Metallic White Pearl
Fabric 2-Tone PHP2,435,000 Luxury Pearl Toning
Fabric Monotone PHP2,420,000 Black Gray Metallic White Pearl

At this price point, TMP Vice President for Marketing Elijah Marcia revealed that they are eyeing 400 units to be initially rolled out monthly.

“This is just for the Super Grandia alone,” she told CARMUDI PHILIPPINES, noting the supreme demand for the vehicle variant.

In fact, TMP Vice President for Corporate Affairs Atty. Rommel Gutierrez said that they have been receiving pre-orders for the Super Grandia even before it officially went on sale.

This, after both TMP executives acknowledged the limited supply of the Toyota Alphard, the sale of which the Super Grandia could cannibalize.

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