500,000 Ford, Lincoln cars to get BlueCruise in 2024

Ford announced that 500,000 cars from the Ford and Lincoln brand will get BlueCruise in 2024.

To note, there are currently 225,000 Ford and Lincoln vehicles equipped with BlueCruise hardware on the road globally to date.

Additionally, the American carmaker said that moving forward, owners of compatible models can choose to activate BlueCruise at any point during their vehicle ownership journey — at purchase, annually or even monthly — as well as have the opportunity to experience it through a complimentary trial if they choose not to activate at purchase.

“BlueCruise is an experience-it-to-believe-it technology, and people are amazed at how BlueCruise can help make driving less stressful and more enjoyable — especially in traffic or on long drives. We believe in this technology and how it can help transform the highway driving experience and want to give more customers the opportunity to try it and provide flexibility for them to activate it when they want to use it, said Ford Model e Commercial Acceleration Head Ashley Lambrix.

Previously, customers of the Blue Oval brand would have to decide when ordering the vehicle if they wanted BlueCruise so the hardware could be installed.

Now, Ford is removing this burden from customers, not forcing them to decide upfront if they might want access to this technology by making the hardware standard on various 2024 vehicles to provide flexibility and choices to more customers.

According to the Dearborn-based brand, the reason behind the move to make Ford BlueCruise flexible was due to a result revealed by an S&P Global Mobility study. 

Based on the research, consumers are willing to activate connected-car services that add value if they have the chance to try them first.

On that note, Ford opted to create a more versatile plan for its customers who want to try out — and eventually adopt — the advanced driver assist technology. 

For the uninitiated, Ford BlueCruise is a hands-free highway driving feature. Owners of BlueCruise-equipped cars can enjoy hands-free driving in “hands-free zones” in the United States.

Photos from Ford

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