Aston Martin announces ‘Racing.Green.’ strategy

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On April 22, Aston Martin announced its most ambitious plan to date: to become “a world-leading sustainable ultra-luxury automotive business.” The Gaydon-based luxury automotive brand announced looks to achieve just this through its “Racing.Green.” business strategy.

KEY TAKEAWAYS

  • When did Aston Martin announce its “Racing.Green.” business strategy?

    Aston Martin announced its strategy most appropriately during Earth Day.
  • On what year does Aston Martin look to achieve net-zero emissions across its facilities?

    According to Aston Martin, the target is by the year 2030.
  • Launched aptly on Earth Day, “Racing.Green.” is a proposed action plan that formalizes the brand’s core principles, aligned with the UN Sustainable Development Goals, that reflects Aston Martin’s established approach to sustainability. Furthermore, this plan sets bold new targets across all aspects of the business with a focus on tackling climate change, creating a better environment, and building a stronger, more diverse, and more inclusive company.

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    “Aston Martin is accelerating. We are transforming our business and believe that now is the time to challenge ourselves to make a bigger difference, to become a world-leading sustainable ultra-luxury business. Whilst embracing electrification, we believe our sustainability ambitions must be broader than just producing emissions-free vehicles, and want to drive sustainability principles across our entire business, with a team representative of society proudly producing responsible products with a reduced environmental impact and making a positive contribution to the communities where we operate,” said Aston Martin Lagonda CEO Tobias Moers.

    Through “Racing.Green.” Aston Martin is targeting net-zero emissions across its facilities by 2030. The British carmaker also adds that a major project will soon see Aston Martin install more than 14,000 solar panels at its St. Athan site in Wales, capable of delivering 20 percent of the plant’s annual energy demands.

    Aston Martin also reveals that all of the company’s wastes are already successfully diverted from landfills. In three years, the company looks to eliminate all plastic packaging waste at its facilities.

    Additionally, Aston Martin’s new sustainability and business strategy looks to reduce the company’s water consumption by 15 percent as well as maximize sustainable materials and enhance biodiversity across all sites.

    The automaker will also employ innovative sustainable materials in its vehicles such as green aluminum alloy and leather-free vegan interior options.

    “Applying our passion for engineering and design innovation to this challenge, we are excited about shaping not just how quickly the world gets from zero to sixty, but how quickly we get to Net-Zero,” said the Aston Marin boss.

    Photos from Aston Martin

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