Brembo reveals new visual identity, logo

Brembo has released its latest visual identity and logo to reflect its vision “Turning Energy into Inspiration.”

In a statement, the company said that it has started its new journey to become a solution provider since the introduction of the new vision in the fall of 2020, “with ambitions to contribute to shaping the future of mobility.”

“This is leading to a significant transformation in Brembo’s offering, taking the company from components to complete solutions, leveraging artificial intelligence, mechatronics and data,” the firm added.

Brembo also noted that the launch of Sensify (the brand’s intelligent braking system) marked the advancement of the journey.

“Brembo’s new visual identity ensures consistency between our promise and our image, powering our brand experience,” Brembo Chief Executive Officer CEO) Daniele Schillaci was quoted as saying.

“The core element of this new identity is the restyling of our logo, which is recognized all over the world and has contributed to our company’s success. Now it embeds the notion of simplicity, with a modern and digital soul capturing Brembo’s forward-looking attitude. The new visual identity expresses both the company’s heritage and its evolution and it will inspire our future,” the company's chief executive explained.

According to Brembo the new logo highlights “design innovation, while remaining true to the brand’s long-standing style.” The new lettering is coherent to the brand’s symbol — now softer, more rounded, and easier to read at any size, especially for digital activations. The red hue will continue to symbolize the company’s passion with its modernized shapes.

“The new logo will ultimately help to further ensure Brembo’s status as a timeless brand,” Brembo noted.

Since late last month, the new Brembo logo has been rolled out worldwide across all the company’s digital and physical assets, as well as on all Brembo’s products in the future.

Photos from Brembo

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