Brembo, Gold Phoenix to establish aftermarket brake pad firm

Brembo has announced that it has entered a joint venture with Gold Phoenix to establish an aftermarket brake pad company which will be called Shandong BRGP Friction Technology Co., Ltd. The said company will be the first large-scale Brembo manufacturing facility fully dedicated to producing innovative aftermarket pads.

“We have entered into a strategic and long-term partnership with a leader in high-tech braking friction products to further improve the vertical integration of our solutions. With this joint venture, Brembo will enjoy an even stronger positioning in the aftermarket segment, seizing new opportunities thanks to a more effective development of pads, in line with our mission of being a solution provider. All this to the benefit of our partners across the value chain and all car enthusiasts who choose to rely on our brand for top quality and performance,” said Brembo Aftermarket Chief Operating Officer Roberto Caravati.

The newly formed company will bring together Brembo’s leadership in braking systems with Gold Phoenix’s high-tech friction solutions.

Shandong BRGP Friction Technology’s goal, per the Italian brake solutions specialist, will also focus on superior product quality and innovation, especially in terms of performance, comfort, durability, and sustainability with the aim of anticipating the challenges of electrification and autonomous driving.

The joint venture will produce aftermarket products for segments of passenger cars, light commercial vehicles, and heavy-duty trucks. It is expected to start operations early next year and will be headquartered in Jinan, the capital of Shandong province in Eastern China.

The overall investment from both companies is approximately €35 million over the next three years with both Brembo and Golden Phoenix agreeing to a 50/50 share of the new company.

“We are very pleased to form this partnership with Brembo, a company with unparalleled experience in braking systems on the global scale. By combining our industrial and technological expertise, together we are committed to building a successful long-term enterprise. With a dedicated facility and team, the new company will be focused on product innovation, with the ultimate goal of delivering market-leading solutions to customers,” said Gold Phoenix CEO Peng Sun.

Photos from Brembo and Golden Phoenix

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