Bridgestone to Unveil Smart Tires and More at CES 2020

It seems even tires are smart nowadays, as Bridgestone announced that it will make its first Consumer Electronics Show (CES) appearance this year. Along with its technologically advanced tires, the rubber maker will also highlight a few of the mobility solutions it has developed that” enable an autonomous future with a focus on extended mobility, improved safety and increased efficiency,” according to the brand.

Some of the mobility solutions that Bridgestone will unveil at CES 2020 include:

Bridgestone Airless Tires for Extended Mobility

Bridgestone is building on nearly 90 years of leadership in product innovation to develop tires that enable safe, uninterrupted mobility. Onsite at CES, Bridgestone will showcase its portfolio of advanced air free tires, including concepts for personal mobility and commercial fleet applications. The company's CES showcase will demonstrate how airless tires from Bridgestone combine a tire's tread and wheel into one durable, high-strength structure. This design eliminates the need for tires to be filled and maintained with air, and essentially erases the dangers and downtime associated with a flat tire. Bridgestone also will showcase an airless, elastic tire and wheel solution for a lunar rover currently being developed for an international space exploration mission.

Proactive Smart Tire Technology for Improved Safety

Today's mobility technology is unaware of what is happening in a tire and on the road surface, which is a barrier to fully autonomous driving. Using its proprietary knowledge, tire sensors and powerful simulation capabilities, Bridgestone is addressing this need by building a next-generation digital twin of the tire. At CES, Bridgestone will demonstrate how its digital twin and connected tire technology can be used to generate specific, actionable predictions that can enhance the precision of vehicle safety systems.

Webfleet Solutions for Increased Efficiency

The Webfleet Solutions platform from Bridgestone uses data and analytics to move millions of vehicles as efficiently as possible. At CES, consumers will be able to view a simulation of the platform in motion to see how telematics power a connected vehicle ecosystem, transforming the way business will be done around the world by advancing safety and improving cost efficiency.

"CES presents Bridgestone with a unique opportunity to demonstrate how we are transforming to become the most trusted partner for mobility solutions," said TJ Higgins, vice president and senior officer, global chief strategic officer, Bridgestone. "Bridgestone has a nearly 90-year history of using technology and research to develop advanced products, services and solutions for a world in motion. As we look to the future, we are combining our core tire expertise with a wide range of digital solutions to deliver connected products and services that promote safe, sustainable mobility and continue contributing to society's advancement."

This year’s CES takes place from January 7 to 10 at the Las Vegas Convention Center in Las Vegas, Nevada.

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