Check out Ken Block’s new toy, the Audi S1 ‘Hoonitron’


Pro rally driver,  co-founder of DC Shoes, and current co-owner and “Head Hoonigan In Charge” (HHIC) at Hoonigan Industries Ken Block recently joined Audi  for “projects in electromobility.”


  • What is the Elektrikhana video?

    The Elektrikhana video is a short film from Audi, Ken Block, and his team, that would feature the Hoonitron.
  • When will the video be available?

    Audi says that the video will be out in the coming months.
  • What is the Hoonitron?

    The Hoonitron is a a one-of-a-kind all-electric car developed by Audi for the Elektrikhana video.
  • One of these projects is Audi and Block’s upcoming “Elektrikhana” video where Block will be driving the Audi S1 e-tron quattro Hoonitron, a one-of-a-kind all-electric car developed by Audi.

    “The S1 Hoonitron combines a lot of what Audi was already famous for in the 1980s. For instance, the car’s spectacular aerodynamics have now been translated into a totally modern form. I think it’s cool that the Audi designers have been inspired by their own past and uniquely transferred the car’s technologies and appearance into the present.” said Block.


    The drift artist got to test the Hoonitron for a few days in Germany. The electrified beast uses two electric motors, is equipped with an all-wheel-drive system, fitted with a carbon fiber chassis, and comes with the full safety standards as prescribed by motorsport’s top governing body, the FIA.

    “I’m familiar with a wide variety of cars using internal combustion engines and transmissions, but there were a lot of new things for me to learn here. Spinning into a donut at 150kph directly from a standstill — just using my right foot — is an all-new experience for me. Our work was focused on getting the car and I used to each other. My thanks go to the whole Audi Sport squad for their outstanding teamwork,” Block explained.

    He added, “The collaboration with Audi is a very special partnership for me. The brand and its passion for motorsport motivated me to get into rallying. That Audi has now developed this car for me and my team, and has joined us in our next project, has made a dream come true for me. The Hoonitron is writing the next chapter in our history and taking our Gymkhana story into the future.”


    Block’s upcoming video will be released in the coming months, revealing a story of the future that everyone at Audi is also looking forward to.

    “Knowing that we’re developing a car for a video with Ken Block that millions of people around the world are going to watch has provided our team with additional motivation. These new inspirations are also immensely important for our daily work. The development of this car will encourage us to approach future projects with an even more open and progressive mindset,” commented Head of Audi Design Marc Lichte.

    Photos from Audi

    Also read: 

    WATCH: Ken Block joins Audi for projects in electric mobility

    Audi to electrify 2022 Dakar Rally with RS Q e-tron EV

    Check out the high-tech cockpit of the Dakar Rally-bound Audi RS Q e-tron

    Read All

    Featured Articles

    Recommended Articles For You

    Read All

    Featured Audi Cars