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When and Why: The Dawn of Drive-Thru Dining

Drive Thru
There's a high probability--99.9-percent--that you've already experience drive-thru dining. When on a road trip, you and your friends (or family) would make a pit stop at a gas station and look for a sign that says 'Drive-Thru' before you completely hit the open highway. You could've also opted to go for a drive-thru before you take on the horrendous EDSA rush hour traffic--it's hard to battle traffic and hunger at the same time. Or, on the other hand, you've gone in a drive-thru because the kid inside you is craving for a burger or an ice cream--hello, calories. The 'Drive-Thru' dining concept originated in California, U.S.A. It was 1948 when American fast food restaurant In-N-Out Burger first introduced the said dining concept. In-N-Out Burger featured five cooks that work behind glass walls to cater take-out meals for customers that are inside a car. History Channel says In-N-Out Burger's first restaurant came with no inside seating and outside parking. It only had an intercom ordering system, which gave birth to drive-thru. In case you're wondering, fast food giant McDonald's adopted the drive-thru concept in the mid-1970s. The Drive-Thru concept became a hit in the United States because people could order and pick-up food in a fast way without leaving their cars. The faster the better--that seems to be the American way. In the Philippines, drive-thru dining was introduced when fast-food companies such as McDonald's reached our shores. Today, drive-thrus have become ubiquitous in the country--you can even buy medicine from some Mercury Drug branches that offer the same concept! Like the Americans, Filipinos that have a relatively busy lifestyle requires fast and efficient service. Or, on second thought, maybe Filipinos just love to eat--you be the judge.

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