Ford launches F-150 Lightning, commences production at Rouge Electric Vehicle Center

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Ford’s highly anticipated electric version of the F-150 truck begins its production at the Blue Oval brand’s high-tech Rouge Electric Vehicle Center marking a momentous event for the American automotive brand.

KEY TAKEAWAYS

  • How many F-150 Lightning reservations did Ford get in the US?

    According to the automaker, it received around 200,000 F-150 Lightning reservations.
  • How many units does Ford plan to make per annum by 2023?

    Ford is looking to have an annual run rate of 150,000 units by 2023, thanks to a planned expansion of the Rouge Electric Vehicle Center facility.
  • “Today we celebrate the Model T moment for the 21st Century at the Rouge Electric Vehicle Center. The Rouge is where Ford perfected the moving assembly line, making it a fitting backdrop as we make history again. The stunning anticipation for F-150 Lightning is a credit to the work of our Ford engineers and designers, and the UAW team members who are building these trucks with pride,” said Ford Executive Chair Bill Ford.

    bill-ford

    The Dearborn-based automaker has received unprecedented demand for the F-150 Lightning with around 200,000 reservations. According to Ford, the electrified pickup truck has drawn interest even from customers of competitor brands at a record rate across North America, with three out of four reservation holders new to Ford.

    On that note, Ford plans to expand its Rouge Electric Vehicle Center to ramp up production to a planned annual run rate of 150,000 units in 2023.

    “America’s real transition to electric vehicles starts now. F-150 Lightning is just the beginning of our ambitions for growth and leadership in digital, electric vehicles. We continue to expand our EV manufacturing footprint across the US, including the start of site preparation at Blue Oval City, which will enable us to meet the ever-increasing customer demand for our exciting EV lineup,” said Ford President and CEO Jim Farley.

    jim-farley

    The planned expansion will build upon Ford’s US$950-million investment in the Rouge Electric Vehicle Center, creating around 750 jobs.

    Ford’s investment in Michigan for F-150 Lightning alone now totals more than US$1 billion, with 1,700 recently created jobs spread among five Ford plants in the state, including Van Dyke Electric Powertrain Center, where Lightning electric motors and electric transaxles are assembled, and Rawsonville Components Plant, where Lightning batteries are assembled.

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    “For UAW Ford members, the launch of the Lightning F-150 is an example that when electric vehicle expansion is done right, it can create good-paying union jobs and opportunities. Today’s launch demonstrates that we can create a win-win for UAW families and communities as we build EV products for decades to come,” said UAW President Ray Curry.

    “Today UAW members begin a new generation of building the iconic F-150, crafting a game-changing electric vehicle backed by our UAW craftsmanship and quality assembly. Our members are proud of building Ford Tough and are excited to build this new Lightning EV with the same UAW care and legendary performance Ford customers have grown to expect,” added UAW Vice President and Director of the Ford Department Chuck Browning.

    Photos from Ford

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