Geely Auto Is China’s Best Global Automotive Brand for Third Straight Year
Geely Holding Group, owner of Volvo, Lotus, and London Electric Vehicle Company, solidifies its position as the premier Chinese global auto brand as it became the bestselling carmaker from the Forbidden Kingdom for the third year in a row.
For 2019, Geely’s cumulative sales reached around 1,361,560 units, helping it retain the title of China’s Sales Champion— a title it has held on to since 2017.
What makes Geely’s achievement even more impressive is the fact that China’s car sales numbers are declining. And yet, Geely Auto continues to grow its market and even reestablish itself as the bestselling car brand from the Southeast Asian nation.
Last year in September, Geely re-entered the Philippine car market through the launch of its sporty crossover, the Geely Coolray.
“The global automotive market is facing an unprecedented change not seen in over a century,” said An Conghui, who serves as President of Geely Holding Group, as well as CEO and President of Geely Auto Group. “Challenges and opportunities exist side by side. With the market as the battlefield, Geely Auto will take the user demand as a guide, products as our core, and market share as our goal.”
For 2020, Geely Auto is pushing itself further, setting its annual vehicle sales target to 1.41 million cars sold—a conservative 3.6 percent increase from 2019. According to the company, boosting its sales target is part of its efforts to “continue the implementation of its high-quality development strategy with stability as a focus.”
Last year, the sales of Geely’s ‘new energy’ vehicles saw significant boost, with annual sales of 113,067 units, a massive year-on-year increase of 68.6 percent. Meanwhile, the Chinese car brand exported a total of 57,991 vehicles in 2019, a year-on-year increase of 110.6 percent.
When Geely launched of the 'high-end pure electric brand' Geometry in 2019, the company committed to a three-pronged product development strategy that included Geometry, Geely Auto, and Lynk & Co. The product matrix of these brands has continued to be upgraded in the direction of high quality, high tech, high value.
Likewise, 2019 was a product-centric year for Geely with the launch of a number of new models including the Geometry A, Jiaji MPV, Xingyue Coupe SUV, Lynk & Co 03+ and Boyue PRO, covering several market segments such as sedans, SUVs and MPVs. Nearly 9 models saw sales over 10,000 units per month.
In addition, the total sales in the SUV segment in 2019 reached 709,841 units, accounting for 52.1 percent of Geely Auto’s total sales for the year.
“We will adhere to a high-quality development strategy, maintain our footing on the uncertain road, compete on technology and brand, accelerate our global expansion, push Chinese manufacturing up the global value chain, and raise the level of Chinese auto brand in the world,” Conghui added.