Geely Group, Baidu to establish ‘premium intelligent technology brand’

Geely Holding Group and Baidu Incorporated announced the establishment of “Ji Yue,” the next step in their strategic partnership.

Ji Yue will be a premium intelligent technology brand that aims to redefine the concept of intelligent mobility, serving the preferences of tech-orientated consumers in China for autonomous mobility solutions.

“Ji Yue’s primary goal is to provide an unparalleled intelligent automotive experience. Beyond overseeing sales, services, and marketing for the ‘01,’ Ji Yue will also build and develop its own charging network in China to meet consumer demand for smart intelligent electric vehicles,” Geely wrote in a press release.

The two companies will debut Ji Yue in the fourth quarter of 2023.

Upon launch, the new company will harness the benefits of Geely Group’s acclaimed automotive manufacturing expertise, including the Sustainable Experience Architecture and an established supply chain, along with Baidu’s cutting-edge and industry-leading artificial intelligence technologies, including advanced intelligent cabins and autonomous driving.

Photos from Geely

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