Genesis Launches Its Newest SUV: The Genesis GV80

Today is the debut of Genesis GV80 sport-utility vehicle in North America. Held at a media reveal in Miami Florida, the GV80 is the first SUV from Genesis. It introduced many "firsts" for the Genesis brand, such as active motion driver's seat, active road noise cancellation, and responsive electronic control suspension.

"GV80 is our proof of concept that we infuse the spirit of youth and wonder into everything we do,' said Mark Del Rosso, CEO, Genesis Motor North America.

"We developed GV80 by looking inward and asking ourselves how Genesis brand DNA could differentiate our very first SUV. I'm overwhelmed by the bench strength at Genesis and what the design, engineering and development teams have accomplished with the GV80," he added.

According to Executive Vice President and Global Head of the Genesis brand,William Lee, the GV80 was recently revealed in Seoul, South Korea. The response was "overwhelming".

"In a few short hours, we received thousands of pre-orders from customers, and this level of enthusiasm is proof to us that we're on the right track."

The Genesis GV80

The Genesis GV80 is an upcoming mid-size luxury crossover SUV created by Korean luxury car manufacturer, Genesis. It's the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned to be part of Hyundai's new luxury sedan, the Hyundai Genesis, the Genesis brand was officially announced as an independent marque on 2015.

The company's first SUV, GV80, features three engines for the GV80: a turbocharged 2.5L unit with 300 horsepower, a turbocharged 3.5L unit with 375 horsepower, and a turbocharged 3.0L diesel with 274 horsepower. Meanwhile, the diesel engine will only be available in select markets.

The GV80 boasts of advanced technology and equipment. Some of their best features include: Electric Side Curtains, Driver Controlled 2nd row and 3rd row seats, 14.5" Touchscreen Infotainment display with 18 speakers Lexicon Audio System, 22" Wheels, Nappa Leather Seats, NFC Digital Key, Around View Monitor (AVM), Navigation-based Smart Cruise Control (ASCC), and Remote Smart Parking Assist.

Safety features include Automatic High Beam Assist and Lane Keep Assist System (LKAS), Blind Spot Collision-Avoidance Assist, Driver Attention Warning, Reverse Parking Collision-Avoidance Assist, Forward Collision-Avoidance Assist, and ten standard airbags.

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