Isuzu Pagbilao celebrates 4th anniversary, updates facility

The Isuzu Pagbilao dealership — under MBT Autoworx Corporation — has recently celebrated its fourth anniversary and relaunched it to conform to the latest corporate identity.

The four-year-old facility now conforms to the Isuzu Outlet Standard (IOS) — made to provide a more conducive atmosphere for smoother business flow and better customer journey.

Said to be the first full automotive dealership in Quezon Province, Isuzu Pagbilao has a lot area of nearly 11,000 square meters that features a generous front parking area, showroom area that can house both trucks and light-commercial vehicle display units, and an equally-roomy service center that can cater all service requirements of customers.

The occasion was graced by Pagbilao Municipal Mayor Angelica Portes-Tatlonghari, and Vice Mayor Shierre Ann Portes-Palicpic, Isuzu Philippines Corporation (IPC) President Noboru Murakami, IPC Assistant Division Head for Sales Robert Carlos, IPC Assistant Division Head for Sales Yoshiki Sato, Isuzu Pagbilao President Marcel Tolentino, Isuzu Pagbilao Sales Director MJ Tolentino, Isuzu Global Service Corporation (IGSC) President Fumihiro Ishii and MBT Autoworx Business Partner Engr. Roberto De Vero.

Isuzu Pagbilao has finished the first phase of the renovation works, which covers the revamping of the showroom and service fascia, tower signage and sales reception area in accordance with IOS. The second phase of the project (which focuses on the complexity of the interior of the dealership) is expected to be completed by the second quarter of next year.

“Providing the best customer satisfaction has always been one of our main goals, and I believe that the new design philosophy of IPC will create an overall impact on our dealer performance, especially customer handling,” the Isuzu Pagbilao president said.

For his part, Murakami said that the Isuzu Pagbilao refreshed look is eyeing to further expand its market share and establish an improved customer experience to the people of Quezon Province. “With their year-on-year sales growth, it is just fitting that we bring this good performance to the next level by introducing that new innovative and conducive IOS environment,” he noted.

Apart from the aforementioned ceremonies, the dealer turned over 10 units of Isuzu NLR85 Refrigerated Van to Padilla Reefervan Corporation and a mu-X LS AT to Paulo Bancolta.

To cap off the anniversary and relaunching celebration, the leadership of both Isuzu Pagbilao and IPC led the lighting of the dealership's Christmas tree, signifying the start of a new chapter for Isuzu Pagbilao in time for the holiday season.

Located along Barangay Bukal at the province's main highway, the Isuzu Pagbilao facility is open Mondays to Saturdays, 8 a.m.-5 p.m.

Photos from Ruben D. Manahan IV, Isuzu Philippines Corporation

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