Isuzu Rolls Out New D-Max LS-A Variant
Isuzu Philippines Corporation (IPC) has recently launched its latest eye-candy for one of its most successful offers in the country, the Isuzu D-Max LS-A. After more than a decade and a half when it was first introduced, the D-Max LS-A variant gets the most stylish modern iteration. The D-Max LS-A, which was revealed to the public at the New Glorietta Activity Center in Makati, is displayed at the venue up to this weekend, from August 29 to August 31. Sporting some minor upgrades inside and out, the pickup truck is said to represent "nearly a century of Isuzu’s experience and innovation in the design, engineering, and workmanship of diesel-powered utility vehicles." The D-Max LS-A has upgraded its exterior features with a dark gray front grille and bumper, coupled with side step board and rocker panel, cargo extender, and roof rails. For occupant comfort and convenience, the D-Max LS-A is equipped with the auto-climate control air conditioning system, passive entry/push start-stop system, 12V accessory socket, three USB charging ports, 15 storage compartments, and 10 cup holders. Powering the D-Max LS-A is still the ever-dependable 4JJ1-TCX 3.0-liter four-cylinder inline Blue Power Diesel engine with VGS turbo intercooler. Initially available in 4×4, the LS-A will also be offered in 4×2 variants in the coming months, with both variants have an option for either a six-speed automatic transmission with sequential shift or the six-speed manual transmission with gear shift indicator. IPC President Hajime Koso said that about 46,000 units have been delivered. "The new Isuzu D-Max LS-A joins the ranks of premium pick-ups with its stylish yet functional design and competitive pricing without compromising the D-Max's core value of being 'Tough Enough for Anything'," he said. In his special message, Isuzu Motors Limited Executive Officer Hirokazu Okubo traces Isuzu's experience with the pickup design to nearly a century back. "The first vehicle Isuzu produced in the market in 1922 was a pick-up truck, taking note of our expertise on the product and most especially on diesel engine technology," Okubo noted. "Worldwide, the Isuzu D-Max is trusted in countries like Thailand, Australia, and the United Kingdom, certainly because of its design and functionality that have gone through rigorous testing and development. The new Isuzu D-Max LS-A variant will be a great addition to the very competitive local pick-up truck market." The new D-Max LS-A comes in the following colors: Cosmic Black, Sapphire Blue, Titanium Silver, Red Spinel, Splash White, Silky Peral White. With all the added features on the D-Max LS-A, IPC announced that there will be a more competitive pricing for this variant. IPC Sales and Planning head Joseph Bautista said that the Isuzu D-Max LS-A will retain its current pricing, but dealer networks will discuss the introductory price offer, which he did not reveal as of the moment.