Jaguar Land Rover Acquires Bowler Manufacturing
, the British company famous for customizing and tuning Rovers, has just been acquired by Jaguar Land Rover Limited.
Founded in 1985 by Drew Bowler, Bowler Manufacturing has delivered tough, off-road ready vehicles, and has continued to do so for almost 35 years. Today, Jaguar Land Rover has announced that it has purchased Bowler, making them a new subsidiary for Jaguar Land Rover Limitedâs Special Vehicle Operations division.
- Vehicle Personalization, which undertakes bespoke commissions, one off vehicles, and custom ordered options like Jaguar Land Roverâs optional accessories and Premium palette paint.
- The Classic branch is the official source of authentic cars, expert services, and genuine parts for classic Jaguar and Land Rover vehicles and enthusiasts all around the world.
- And now Bowler, which comprises the businesses of Bowler Brands Limited, Bowler Motor Sort Limited, and Bowler Manufacturing Limited. Bowler handles the manufacturing of all terrain performance cars and rally raid vehicles.
This isnât the first time Bowler and Jaguar Land Rover, as the two companies has formerly formalized a brand partnership back in 2012. This collaboration birthed the Defender Challenge by Bowler Rally Series, using Bowler machines and basing it on the old Defender platform. Jaguar Land Rover has confirmed that Bowler Manufacturing will continue to operate in its current headquarters in Belper, UK.
Also Read: New Land Rover Discovery Sport now in PH
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