Jaguar Land Rover Offers Digital Car Services
Given the current state of the world, more and more stores are switching to selling their inventory online in order to stay in business.
Jaguar Land Rover UK has hopped on to this trend by expanding its online and remote retail capabilities to offer customers more flexibility than ever during the Coronavirus disease (Covid-19) outbreak.
Since mid-2019, Jaguar Land Rover has provided a range of digital sales services that offer part exchange valuations, finance quotes, finance applications and online vehicle reservations.
According to Jaguar Land Rover's official statement: "Since May 2019, Jaguar Land Rover UK has offered the opportunity for people using the online configurator to purchase the vehicle they’ve built at the click of a button. The trial began with just 5 percent of users and has gradually been made available to 100 percent of users on the Jaguar and Land Rover UK websites. Now, with UK retailers closed to prevent the spread of Coronavirus, Jaguar Land Rover UK’s online services are being expanded and honed to offer buyers ultimate flexibility and convenience."
The initial trial period revealed that around 3.3 million people have interacted with or taken part in the online sales journey already. The very first vehicle ordered through the online service was a £119,000 Range Rover, and a higher proportion of buyers were female, compared with traditional retailer sales.
"Buying a new vehicle may not be the first thing on people’s minds, but for those customers who do want to have a conversation about a new or pre-owned Jaguar or Land Rover, we are here to help. We have been refining our online customer journey for a while and, thanks to the support of our retail partners, we can now provide a comprehensive, convenient and flexible service that is safe for our customers and our staff," Rawdon Glover, Jaguar Land Rover UK's Managing Director, said.
Customers can go online and order their new vehicle by going through the usual process of picking their engine, trim level and options across any Jaguar or Land Rover model before being invited to purchase the vehicle.
After the customization process, the customer will then be offered the option of cash payment, Personal Contract Purchase or Hire Purchase. Buyers are also given the opportunity to get a valuation on their current vehicle for part exchange, to make a finance application, and to put down a deposit.
Jaguar Land Rover customers opting for finance plans can also see how much extra per month will be added or removed to their plan if they choose to add or remove options, Jaguar Land Rover being the first manufacturer to provide this feature.
According to the press release, "Jaguar and Land Rover retailers are also offering tailored services for vehicle deliveries in line with the latest government guidance. Many retailer sites have individual handover bays which have been prepared in line with social distancing and hygiene guidelines and parts of the network are offering delivery options."
To add to the list of extra features, customers can either configure a brand-new vehicle, or browse stock available throughout the UK retailer network. New virtual showrooms have been created with video presentations to showcase all Jaguar and Land Rover models, so potential buyers can browse all vehicles before making their choice.