Jaguar Land Rover Donates New Defenders to British Red Cross

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As a means of extending a helping hand to those in need, Jaguar and Land Rover have deployed more than 160 vehicles globally to support emergency response organizations during the Covid-19 pandemic.

A total of 57 vehicles—including 27 new Land Rover Defenders—have been donated to the British Red Cross to help deliver medicine and food to people across the UK who now need additional support due to social distancing rules.

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In an official statement, the Jaguar Land Rover team said that “Jaguar and Land Rover teams in Spain, France, South Africa and Australia have loaned vehicles to their Red Cross societies and more markets are offering help to their local teams."

"This service is being provided with fleets of vehicles now available due to the postponement of launch events." 

It added that Jaguar Land Rover is working closely with the UK government and has offered its research and engineering expertise, as well as digital engineering and design, printing of 3D models and prototypes, machine learning, artificial intelligence and data science support.

Aside from the vehices, Jaguar Land Rover is also donating protective equipment to the NHS (National Health Service), including wraparound safety glasses given to the Royal Bolton Hospital, St James’s Hospital in Leeds, and Birmingham Children’s Hospital.

“The health and safety of our employees, customers and their families remain our priority. Jaguar and Land Rover will do everything we can to support people in need around the world. Our partnership with the Red Cross goes back 65 years and we will work hand in hand with them to do all we can during this global health emergency. We will also provide help to those closer to home in our local communities. We can all play a part in helping the vulnerable during this global pandemic,” Finbar McFall, Jaguar Land Rover’s Customer Experience Director, noted.

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For their part, Simon Lewis, British Red Cross’ Head of Crisis Response assured that they are extending support to the communities around UK.

“This unprecedented global health emergency requires us all to pull together. As part of the British Red Cross response to coronavirus, we’re delving deep into the heart of communities across the UK to help strengthen support for the most vulnerable people through delivering essential food parcels and medicines to those unable to get out.”

“We have been overwhelmed by the kindness shown across the country, not only by our increasing number of volunteers, but also our longstanding partners. Thanks to Land Rover’s generous support, our Emergency Response teams in the UK will be to reach even more people living in isolated communities than we could alone.”

The Land Rover group and the International Federation of Red Cross and Red Crescent Societies (IFRC) have been working together for more than five decades, helping communities prepare and respond to emergencies with disaster-preparedness projects around the world.

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"Through its partnership with the British Red Cross, Land Rover has also helped fund emergency relief efforts through the Disaster Relief Alliance, which supports community resilience programmes in the UK and around the world, providing financial assistance immediately when disaster hits – including coronavirus. British Red Cross has already given £200,000 (around PhP 12.8 million) to support Asian countries severely affected by the pandemic," Jaguar Land Rover claimed.


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