Jetour PH reveals reason for picking Team Kramer as brand ambassador

Jetour Auto Philippines, one of the newest automotive distributors in the country, revealed the reason for choosing Team Kramer as its ambassador in the country.

Per the Chery-owned brand, it made sure that it was on the right track as it entered the Philippine market. And while the company offers an exciting model lineup and a respectable managing team to back it up, it needed a familiar face and a name that Filipinos could easily associate the marque with.

That said, Jetour Philippines focused on finding a name that would carry the brand’s ideals and highlight the value of Travel+, where technology and innovative experiences create unforgettable moments with every drive.

Enter, Team Kramer.

The Kramer Family, composed of celebrity husband and wife Doug and Chesca, along with their kids Kendra, Scarlett, and Gavin, are your typical Filipino family.

With their good-natured way of life that values tradition, respect, and quality and quantity of time for each other, the Kramers inspire other families to be better versions of themselves by sharing their daily lives and dreams.

The Kramer Family, the carmaker pointed out, personified the ideals Jetour aimed to convey to the Filipino car buyer.

When the Jetour Philippines Board of Directors’ collective decision to reach out to the Kramers was finalized, the company’s Marketing Director, May Moreno-De Los Santos spent days contacting Team Kramer’s management. It took a few more weeks to communicate with the family and discover the common ground that the brand and the Kramers stood on.

Team Kramer’s first appearance with Jetour was at the Manila International Auto Show in April. With their presence, the company believed that the audience quickly found familiarity with the new car brand.

With Team Kramer’s connection with Jetour now making rounds in social media, it was a match meant for each other. Their presence made the company’s launch one of the strongest and most unforgettable entrances a Chinese automotive brand made in the country — a truly game-changing moment in the automotive industry.

Photos from Jetour Philippines

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