Mercedes-Benz to launch ‘Tourguide’ voice assistant

mercedes tourguide

Mercedes-Benz announced that it is enhancing its “MBUX Voice Assistant” with a new Mercedes me service — the “Tourguide” acoustic travel guide.


  • How does the Mercedes Tourguide work?

    Mercedes Tourguide works buy responding to the brown-colored tourist information signs found on German roads.
  • In what region is the Mercedes Tourguide available?

    Mercedes Tourguide is available only in Germany. However, it will later be rolled out in other countries as well.
  • The Mercedes-Benz Tourguide voice assistant adds an interesting and entertaining feature to the existing travel information functions offered by the MBUX Voice Assistant. When activated, the Mercedes-Benz MBUX Voice Assistant automatically reads out useful information on places of interest along the way. This way owners can get extensive information about points of interest along the route.

    The content for the automatic announcements was created exclusively for Mercedes‑Benz Group AG.

    Mercedes-Benz C-Class All-Terrain

    According to the Stuttgart-headquartered brand, the Tourguide function works by responding to the approximately 3,400 brown-colored tourist information signs along German autobahns. Announcements begin automatically when the car passes the first sign. If the driver takes a break or leaves the autobahn, the service switches off automatically after 90 minutes.

    It will initially be launched in Germany, but will later be rolled out in other countries as well.

    Photos from Mercedes-Benz

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