MG PH opens ‘Carffé' at SM Mall of Asia

MG Philippines is continuously expanding its reach to more customers locally after it opened its latest dealership in Pasay City.

Situated within the SM Central Business Park in Pasay City, the MG Mall of Asia (MG MOA) is the company’s 42nd sales facility in the country.

According to Morris Garages’ distributor in the Philippines, MG MOA is operated by its dealer-partner, Philadelphia Business Initiatives, Inc. (PBII).

MG Philippines calls the two-car display showroom “Carffé” which is a play on the words, “car” and “café.” Aside from vehicles, the lifestyle-themed MG MOA also makes designer coffee brews available for purchase.

“Clients can choose to enter MG MOA with the intent to buy and enjoy a cup of coffee and, while doing so, can choose to take a tour around the display floor to learn more about the latest MG cars and offers. The MG Carffé has likewise been adopted in many global MG markets including Europe, greater Asia, Australia, the Middle East, and South America. The MG Carffé located at MG MOA is the first of its kind in the Philippines, while other local MG dealerships begin to ramp-up with MG Carffé’s of their own,” MG Philippines shared in a statement.

PBII President Jessica Lee-Sy said that the partnership with SM Mall of Asia allowed the company to provide “a unique experience and true value to MG customers.

“We have partnered with Yardstick Coffee to bring you the best MG experience. You may view our cars whilst you drink coffee and enjoy our scrumptious pastries.”

Further, the MG MOA has a test drive site where clients can use the available models. Vehicle owners who bought their vehicles at MG MOA may have their units serviced at MG Greenhills, which is also managed by PBII.

Moreover, the newly-opened dealership offers the latest promos and dealer-specific freebies on new car purchases. It also dishes out MG Philippines’ host of aftersales complements, including five-year (or 100,000-kilometer) vehicle warranty whichever comes first; MG Hero Services (24/7 roadside support); and the My MG mobile app that helps clients to schedule vehicle servicing appointments.

The MG MOA is open from 9 a.m. to 9 p.m. everyday.

Photos from The Covenant Car Company, Inc.

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