Rival 4x4 enters PH off-road aftermarket scene

Rival 4x4 — through Premium Overland Outfitters — has now entered the local off-road aftermarket scene.

The automotive accessories manufacturer specializes in producing aftermarket parts for go-anywhere rigs including popular nameplates in the Philippines such as the Toyota Hilux, Ford Ranger, and the Suzuki Jimny.

Its product lineup includes protective components and functional appointments like front and rear bumpers, underbody armors, modular roof racks, hood strut kits, concealed winch mounts, and tailgate systems.

To commemorate the brand’s arrival in the off-roading Rival 4x4 staged an event in Pasay.

Attending the gathering were local off-roading clubs and enthusiasts, executives from Premium Overland Outfitters, and Rival 4x4 leads.

“We believe in the massive potential in the Philippines and by expanding our range globally, Filipino off-roaders can expect brand new technologies from Rival by June 2024,” said Rival Middle East Head Dmytro Chernychenko.

Rival 4x4 also shared that on top of the popular off-roading and overlanding models, they also cater to nameplates such as the Ford Everest, Isuzu D-Max, Jeep Wrangler, Land Rover Defender, Nissan Navara and Patrol, Subaru Forester, and the Toyota FJ Cruiser.

Further, the marque also accommodates Toyota Land Cruiser builds for models like the LC100, LC150, LC200, LC300, and LC78.

Having a strong lineup of off-roading accessories places Rival 4x4 as one of the best lifestyle brands for adventurous sport utility vehicle and pickup truck owners.

“During the pandemic, the 4x4 and camping scene became a huge hit, and camping is now a way of life for many. Our products aim to satisfy this market segment fashionably, while never sacrificing functionality,” commented Premium Overland Outfitters Sales Director Alex Perez as he expressed his optimism for the brand.

Rival 4x4 accessories can be purchased exclusively through Premium Overland Outfitters.

Photos from Juan Paulo Papa

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