Toyota’s Latest Campaign for 2019 RAV4 is an Interactive Wonder
Though the 2019 RAV4 isn't released locally yet, it is already available in North America since December last year, and Toyota has been ramping up its marketing efforts on its bestselling car in that market.
Toyota's all-new RAV4 marketing campaign--'What If?'--asks buyers to do more, thanks to the enhanced driving capability and confidence that the all-new 2019 Toyota RAV4 provides.
You may access the Interactive Multichannel News Release here.
"The all-new RAV4 redefines the meaning of adventure, a narrative that comes to life through the 'What If?' campaign," said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. "The RAV4 is back like never before as it breaks the mold for the segment it helped create 23 years ago."
Four marketing agencies participated in the fully-integrated campaign, developed under Total Toyota, the brand's name for its new cohesive marketing approach. These agencies are: Saatchi & Saatchi, Burrell Communications, Conill Advertising, and interTrend.
The 'What If?' campaign features three of the 2019 RAV4 North American grades--XSE HV (Hybrid), Limited and Adventure grade--highlighting the RAV4's ability to tackle the urban, suburban and great outdoors with ease.