Avatr makes PH debut

MANILA: More Changan sub-brands are entering the local market, with Avatr officially launching in the Philippines, marking the premium electric vehicle brand's arrival in the country.

This follows the arrival of Deepal—another Changan sub brand—in the country back in April under the distributorship of the Autohub Group of Companies. 

In a statement, Autowise Ventures Incorporated (Auto Icon Group) shared that the multi-brand dealer group forged a distribution agreement with the Changan-Huawei-backed as they both shared the same commitment to delivering luxury, intelligent, and sustainable mobility solutions to Filipino consumers.

“The Philippine market is gaining strong momentum in the new energy vehicle segment as buyers become increasingly aware of and receptive to alternative mobility solutions. Avatr aims to redefine luxury mobility by offering a premium ownership experience powered by cutting-edge technology,” Changan Auto Group Vice President Guan Xin was quoted as saying.

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Further, the local distributor will introduce three nameplates in the country namely the Avatr 11, Avatr 12, and Avatr 07.

The Avatr 11 is a 578-horsepower dual-motor-powered luxury sport utility vehicle (SUV) that can zoom from 0-100 kilometers per hour in less than four seconds. On the other hand, the Avatr 12 premium executive sedan features advanced 4D Intelligent Cockpit technology.

Lastly, the Avatr 07 is an urban-focused SUV and the marque’s first model to offer both battery electric vehicle and range-extended electric vehicle powertrain options.

“Our goal is for Avatr Philippines to become the benchmark for EV luxury in the country. With its strong brand heritage, innovative technologies, and exceptional vehicle lineup, we believe Avatr is well-positioned to lead the luxury mobility segment while offering customers premium vehicles backed by proven and trusted EV technology,” Auto Icon Group Chairman and Chief Executive Officer Dexter Co said.

Further, Avatr is expected to make its official Philippine debut in the third quarter of the year, supported by full-service dealerships strategically located in Alabang and Bonifacio Global City.

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