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BMW to go digital in CES 2022

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Because of the ongoing pandemic situation, the BMW Group has decided to move all planned media activities in the upcoming Consumer Electronics Show (CES) in Las Vegas to a fully digital platform where it will be live-streamed from Germany.

KEY TAKEAWAYS

  • Why will BMW move all media activities to a digital platform?

    The BMW Group has decided to move all its media presentations for CES 2022 because of the ongoing global pandemic.

  • Who will host tomorrow's digital press conference?

    Tomorrow's digital press conference will be hosted by Pieter Nota, BMW AG Member of the Board of Management.

    • Tomorrow, January 5, BMW AG Member of the Board of Management Pieter Nota, will host a digital press conference. It will simultaneously be streamed on the BMW Group’s website.

    The BMW Group will showcase digital innovations from today to the far future, which focus on human-centered digital interactions. Highlights include the world premiere of BMW's iX M60 collaborations with world-renowned artists, the first-ever demonstration of a technology that changes a vehicle's exterior color, and the in-car entertainment experience of the future. 

    Photo from BMW Group

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