Ford PH begins welcoming back customers

Ford Philippines has begun opening a large number of its dealerships in its network while observing strict sanitation and distancing protocols to ensure the safety of its customers.

“As we open the majority of our Ford dealer network, we would like to assure our customers and dealer teams that their health and safety remain our top priority with safety and sanitary measures in place in our Ford showrooms,” said PK Umashankar, managing director of Ford Philippines.

Some of Ford’s Luzon dealerships have already started accepting customers last May 16, Saturday. These include Ford Baguio, Cabanatuan, Clark Dagupan, Davao Global City, Ilocos Norte (sales), Iloilo, Libis, Pampanga, Tarlac, Tagum, Zamboanga, and Otis Manila, the lone Ford dealership to open early from the Metro Manila area.

Most of Ford’s Metro Manila will open starting today, May 18. These include Ford Alabang, Balintawak, Commonwealth, EDSA, Makati, Manila Bay, Marikina, Quezon Avenue. Opening alongside these Metro dealerships are those located in Baliuag, Batangas, Cainta, Calamba, Cavite, Laguna, Malolos, Marilao, Sta. Rosa, and Subic.

Ford Cebu and Ford Minglanilla will resume operations as soon as the enhanced community quarantine (ECQ) measures are lifted at their respective locations.

Fifteen Ford dealerships have already opened between May 1 to 15, including dealerships in Bohol, Butuan, Cagayan de Oro, Dipolog, Dumaguete, General Santos, Ilocos Norte (Service), Isabela, Naga, Negros Occidental, Ormoc, Palawan, Roxas, Surigao and Tacloban. These were the areas that registered very little to no COVID-19 cases.

As part of the "new business normal," staff at Ford dealerships are instructed to check the temperature of each customer passing through the doors. Those with high fever-level readings will not be allowed to enter and will be advised to seek medical attention.

Common areas, such as showrooms, have also been reconfigured to ensure social distancing.

All Ford employees are required to wear face masks and gloves at all times while in company premises. Hazardous waste containers have also been placed at strategic locations for the proper disposal of personal protective equipment (PPE).

Ford is also practicing regular disinfection of its cars and company premises. Remote sales and financing support are also provided to reduce customer traffic at dealership sites.

As part of its corporate social responsibility (CSR) during the COVID-19 pandemic, Ford Philippines deployed a fleet of Ford Transit vans as a means of public transportation for healthcare workers.

Photos from Ford

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