Honda Cars PH hails new helm

Honda Cars Philippines, Inc. (HCPI) has officially hailed its new president.

The new leader of the Japanese automotive brand’s arm in the country is Rie Miyake. She will succeed Masahiko Nakamura, who, in turn will assume a new post Honda Cars Korea beginning April 1.

The newly-proclaimed HCPI president brings with her years of expertise in automobile sales, parts export, logistics, and business planning operations. Prior to her latest post, Miyake held various management posts at Honda Motor Co. Ltd. Headquarters in Japan and handled overseas markets such as North and South American countries. Her most recent stint was being in charge of the Export Planning Department of Honda’s global automobile business.

According to HCPI, Miyake will be “key to the expansion of Honda’s business, particularly in steering the company towards carbon neutrality for all products and corporate activities.” To note, one of the brand’s corporate long-term goals is to achieve 100-percent electrification of automobiles by 2040.

“As we embark on this fresh journey, I want to assure you - the times may have changed so much, but Honda’s commitment as the power of dreams has only grown through the years. Please watch out for new technologies to be launched very soon, including e:HEV hybrid electric vehicle that doesn’t just have a hybrid emblem, it truly delivers. We will also continue to improve our sales and after-sales operations to give our customers more joy throughout their vehicle ownership,” Miyake said.

For his part, Nakamura expressed confidence on Miyake’s leadership and said that the new president will further drive the company to achieve higher levels of growth and success.

“Thank you very much for your continued support to HCPI. The past three years have been challenging, but we also learned so many things. What I will remember more is how we all worked together and came out better than before. I am thankful for the dedication of Honda Associates and our business partners. We will continue to improve keeping in mind our purpose” Nakamura noted.

Photos from Ruben Manahan IV

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