Hyundai Makes Strides with Wearable Robotic Technology

With its goal to become a world leader in smart mobility solutions, Hyundai Motor Company has developed and launched an increasing number of cutting-edge tech and solutions designed to help people boost their quality time and empower them to pursue their passions, hobbies, and interests.

From the futuristic walking car, to the world’s first Continuously Variable Valve Duration (CVVD) engine, to the virtual reality (VR) design evaluation technology and so on, Hyundai has proven itself at the forefront of innovation, in the automotive world, and beyond.

Still chasing its vision of connecting people with the most efficient and human-centric mobility solutions possible, Hyundai unveiled a brand new campaign video entitled ‘2nd First Steps,’ which depicts Korean para-athlete and archer Jun-Beom Park attempting to walk toward his parents, the same way one would imagine he did when he was an infant.

To manage the feat, Jun-Beom Park, who is unable to use both legs, is seen wearing Hyundai’s wearable robotics technology. Watch the video below.

The new video is a follow up to Hyundai Motor’s Because of You’ brand campaign launched in November 2019 to introduce the next-generation brand vision ‘Progress for Humanity,’ for which it released four videos showcasing robotics, last mile mobility, autonomous driving and hydrogen fuel cell vehicles. The campaign underlines Hyundai Motor’s philosophy that future technologies must be human-centric.

In the previous robotics video, ‘Because of You – 13:08 Seoul,’ Park stood up from his wheelchair aided by Hyundai Motor’s wearable robotic suit H-MEX (Hyundai Medical Exoskeleton) to successfully shoot an arrow at a target.

Some of the shots from that commercial appear in the new video.

“This new video represents an important first step for Hyundai Motor’s robotics technology, and demonstrates a future vision enabled by the company's technological innovation,” said Wonhong Cho, Chief Marketing Officer of Hyundai Motor Company. “Hyundai Motor will continually strive to improve the lives of customers by offering them diverse human-centered technological solutions encompassing smart mobility devices and services.”

“Our lab is eager to develop a medical exoskeleton, H-MEX as one of mobility solutions for paraplegics for their better active daily life,” said Dong Jin Hyun, Head of Robotics Lab of Hyundai Motor Company. “Hyundai Motor plans to fulfill its brand vision through robotics for future mobility. With our effort on robotics, we want to contribute to Progress for Humanity."

Along with the new commercial, Hyundai Motor also launched a campaign microsite, www.2ndfirststeps.com, that lets visitors watch the new video interactively. The website accesses the gyro sensors on smartphones to play the video in portrait mode when the phone is held upright. This feature is only available via smartphones.

©hyundai.com

Also read: Hyundai PH's Modern Jeepney Class 1: The Filipino's Modern Workhorse For Smart Mobility
CES 2020: Hyundai Reveals Plans for 'UAM-PBV-Hub' Smart Mobility Solution

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Tesla PH delivers over 1.5K units so far
    Tesla PH delivers over 1.5K units so far
    Cesar Miguel . Jul 17, 2025
  • Nissan Alabang recognized as best dealer at 2025 DOYA
    Nissan Alabang recognized as best dealer at 2025 DOYA
    Paulo Papa . Jul 17, 2025
  • Mitsubishi reveals ‘Destinator’
    Mitsubishi reveals ‘Destinator’
    Ruben Manahan IV . Jul 17, 2025
  • AITO to bring M8 to PH?
    AITO to bring M8 to PH?
    Ruben Manahan IV . Jul 17, 2025
  • Lynk & Co 02 secures Euro NCAP 5-star rating
    Lynk & Co 02 secures Euro NCAP 5-star rating
    Paulo Papa . Jul 17, 2025
  • Interesting police cars from around the world
    Interesting police cars from around the world
    Cesar Miguel . Jul 17, 2025
  • Affordable EV matchup: Dongfeng Nammi vs VinFast VF 5
    Affordable EV matchup: Dongfeng Nammi vs VinFast VF 5
    Cesar Miguel . Jul 16, 2025
  • Is driving stick still relevant to youngsters?
    Is driving stick still relevant to youngsters?
    Paulo Papa . Jul 15, 2025
  • Auto, motorcycle brands with horses in their badges
    Auto, motorcycle brands with horses in their badges
    Paulo Papa . Jul 14, 2025
  • Subaru Crosstrek vs. the competition
    Subaru Crosstrek vs. the competition
    Cesar Miguel . Jul 14, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • Honda BR-V S CVT: all about that ‘base’
    Honda BR-V S CVT: all about that ‘base’
    Paulo Papa . Jul 09, 2025
  • Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Paulo Papa . Jul 07, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025