Hyundai Ready for the 'New Norm' Scenario

Hyundai GPS

The local arm of Korean carmaker Hyundai announced that they are geared towards facing the "new norm" in the Philippines. 

Hyundai Asia Resources, Inc. (HARI), the official Philippine distributor of Hyundai passenger and commercial vehicles, is set to roll out Guidelines for Protection and Safety (GPS) for help its employees, dealership front liners, business partners, and customers. 


Hyundai GPS is meant to cover the entire value chain of HARI—importation, assembly, office operations, vehicle delivery to dealerships, showroom operations, sales operations, after-sales, customer relations, test drives, and unit release. 

HARI showroom

Aimed to protect the well-being and health of its stakeholders and includes the customer journey and facilities, processes, manpower, and operations, the designed guidelines are based on global standards, risk assessment, and protocols of the World Health Organization (WHO) and International Organization for Standardization (ISO).

HARI President and CEO Ma. Fe Perez-Agudo admitted that they are not expecting that things would get back to normal once the lockdown has been lifted. 

“It will not be easy. Even if the ECQ is lifted or modified, we do not expect to return to ‘business as usual.’ The great lock down has radically changed consumer behavior but we are ready for the next normal in auto. We are in the year of resilience and as a leading mobility provider, we are taking the needed steps to ensure the well-being of our customers and employees inside and outside our dealerships," Agudo said. 

Hari showroom

Hyundai customers can continue to avail of online channels to reach Hyundai C.A.R.E.S. (Customer Assistance and RESponse) at and through @hyundaiph on Facebook Messenger. The company is set to roll out more virtual collaboration tools to ensure "no-contact" transactions and engagement.

“Since travel remains limited due to the inherent risk of contamination, we have on board our technical and non-technical crew to offer you immediate assistance right in the safety and comfort of home, via phone or video conferencing,” Agudo noted. 

HARI Showroom

“Now if you must visit our dealerships, you can conveniently book appointments online. We will be implementing globally-prescribed health and safety measures for people entering and leaving our dealerships, our Hyundai Logistics Center, and Hyundai Assembly Center in Laguna," she added. 

The stringent measures included in the under Hyundai GPS are: social distancing of at least one meter apart; dealership front liners wearing the stipulated PPE gear; installation of sanitation booths equipped with thermal scanners and sanitizing material for incoming customers and employees; posting of safety reminders and availability of antibacterial sprays in all key areas—showroom, service bays, customer lounges, and toilets; provision of surgical masks, alcohol and hand sanitizers to customers; disinfection services including the option to fumigate new and serviced vehicles; for test drives and other transactions, the regular wiping down of all “high contact points,” such as car door handles, steering wheels, and car keys; and regular sanitation of dealerships and parts warehouse.

As part of GPS, HARI has gone on board Project ARK (Antibody Rapid Test Kits), a private sector-led initiative that will make the FDA-approved rapid test kits available at the community level, thus complementing government efforts at "flattening the curve." 

HARI is one of the first local auto firms that signed up for Project ARK and has initially committed to 3,000 test kits for its employees and LGU beneficiaries.

“With Hyundai GPS, we are set to navigate the next normal in ensuring the stable movement of people and goods, while protecting people and property," Agudo reiterated. “And, to all our customers: There is life after COVID and we are ready to give you even Better Journeys!”

HARI has been actively supporting nationwide efforts to flatten the curve through HARI Foundation's (HFI) flagship program #HyundaiSAGIP.

Earlier this month, #HyundaiSAGIP rolled out Biyahe ng Bayani which provides free rides for health workers and transportation of medical supplies in Southern Luzon hospitals. This will soon be expanded in Northern Luzon. HFI also recently completed the delivery of 2,500 personal protective equipment (PPEs) to UP-PGH front liners.

Further, Hyundai has extended the coverage on all Hyundai passenger car and commercial vehicles whose warranties lapsed within the Enhanced Community Quarantine (ECQ) period until May 31.

Also read:

Hyundai Sustains Position as One of Top Automotive Companies in 2019

HARI Provides Help to South Luzon Frontliners

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