Jaguar Land Rover Offers Digital Car Services

Given the current state of the world, more and more stores are switching to selling their inventory online in order to stay in business.

Jaguar Land Rover UK  has hopped on to this trend by expanding its online and remote retail capabilities to offer customers more flexibility than ever during the Coronavirus disease (Covid-19) outbreak.

Since mid-2019, Jaguar Land Rover has provided a range of digital sales services that offer part exchange valuations, finance quotes, finance applications and online vehicle reservations. 

According to Jaguar Land Rover's official statement: "Since May 2019, Jaguar Land Rover UK has offered the opportunity for people using the online configurator to purchase the vehicle they’ve built at the click of a button. The trial began with just 5 percent of users and has gradually been made available to 100 percent of users on the Jaguar and Land Rover UK websites. Now, with UK retailers closed to prevent the spread of Coronavirus, Jaguar Land Rover UK’s online services are being expanded and honed to offer buyers ultimate flexibility and convenience."

The initial trial period revealed that around 3.3 million people have interacted with or taken part in the online sales journey already. The very first vehicle ordered through the online service was a £119,000 Range Rover, and a higher proportion of buyers were female, compared with traditional retailer sales.

"Buying a new vehicle may not be the first thing on people’s minds, but for those customers who do want to have a conversation about a new or pre-owned Jaguar or Land Rover, we are here to help. We have been refining our online customer journey for a while and, thanks to the support of our retail partners, we can now provide a comprehensive, convenient and flexible service that is safe for our customers and our staff," Rawdon Glover, Jaguar Land Rover UK's Managing Director, said.