Lamborghini introduces virtual Ad Personam studio


Italian automotive marque Automobili Lamborghini just proved that they are taking customer service seriously by creating a new virtual Ad Personam studio. The virtual studio will give clients all around the world a chance to have a consultation session to personalize their new Lamborghini without having to travel to the Ad Personam specialist department in Italy. 


Starting this month, clients can now pre-book an initial consultation period of around two hours via their local Lamborghini dealership for their dedicated session with Lamborghini’s specialists surrounded by the extensive Ad Personam options on display.

Once the consultation is booked, a video call will the be set up, showcasing the customer's desired model in the Ad Personam studio. The Ad Personam team will then offer live design proposals and configuration suggestions, using smartphones for walkarounds and close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.


Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car,” said Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini. 

“We still look forward to welcoming clients to Sant’ Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future. With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually.”  


To celebrate the launch of the new Ad Personam facility, Lamborghini announced the availability of the new Aventador SVJ Xago special edition. This particular car will yield just ten units and is reserved for clients specifying their Aventador SVJ virtually.

The design philosophy, much like other Lambos, is very angular, featuring hexagonal design cues all over the vehicle. 

The exterior of the Lamborghini Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, along with gloss black Nireo Ad Personam rims. The cabin features an exclusive seat pattern in iconic hexagonita theme and special contrast color matching the exterior of the vehicle. Each of the ten Aventador SVJ Xago models will be uniquely identified by a numbered plate.

The Lamborghini Aventador SVJ Coupe is available in the Philippines starting at Php 44.5 million. It comes with a 6.5 liter V12 engine that doles out 759 hp and 720 Nm of torque. 

Photos from Lamborghini

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