Mini navigates Munich with 'Map of Big Love'

Mini navigates Munich with 'Map of Big Love'

Mini has presented a new way to explore Munich, Germany with its "Map of Big Love." The navigation feature uses a Google Maps platform and WebGL Overlay View, which allows rendering 3D objects directly on the map. 

"From ‘Mood Boosters’ and ‘Conscious Living’ to the ‘City as Playground’ as well as through the very personal eyes of six 'Mini Friends,' the Map of Big Love offers a multi-lens view on Munich by linking the favorite places of these Friends to varied curated routes and content," Mini explained. 

Among the "Mini Friends" are tennis player Carina Witthoeft, artist Lakwena, and designer Paul Smith. 

Carina Witthoeft chose the outdoor skate park at Hirschgarten, whose design is reminiscent of the first skate parks in California in the '70s.

Mini Map of Big Love

Lakwena wants people to visit Sugar Mountain, a former factory site of a concrete plant in Obersendling, colorfully designed by the artist in collaboration with the carmaker.

British designer Paul Smith pinned his favorite galleries, where one can get to see rare posters for the 1972 Olympics. The designer‘s one-off show car, the Strip, can also be seen at the Mini Pavillon, located in the city center of Munich.

Mini Strip

"The ‘Map of Big Love’ thrives on community exchange and the belief that looking at things from different perspectives leads to enrichment for everyone," head of Mini Bernd Körber said.

"Just as the Mini increases the fun of urban mobility on every trip, the new hub leads to precisely those destinations that make a city particularly lovable," he added. 

Photos from Mini

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