Richard Mille enters partnership with Ferrari
Italian luxury sports car manufacturer Ferrari signs a partnership contract with Swiss luxury watchmaker Richard Mille. Both brands entered a multi-year agreement, making Richard Mille a sponsor and licensee for the iconic Italian car company.
The partnership contract does not only make the luxury timepiece company Ferrari’s official watch, but also allows Richard Mille’s branding to bedisplayed on Ferrari's racing team’s single-seaters as well as on the driver’s helmet come the next F1 season. On top of that, Richard Mille will also be supporting Ferrari’s motorsport undertakings, acting as the race team’s official timekeeper, sponsor of the Competizioni GT and the Ferrari Challenge series, partner of Ferrari Driver Academy, and finally, technical partner of Ferrari Esports Series and FDA Esports Team.
Ferrari has had its fair share producing quality watches, like the limited edition swiss-made Pilota Evo Automatic Chronograph Watch that had a run of only 199 copies. That said, their partnership with Richard Mille will help increase the brand’s snob value when it comes to wearable timepieces.
Both companies will have their own respective teams responsible for researching and designing products which will foster the development of an exclusive range of limited edition watches. With the two teams working together, we can expect a suite of luxurious wrist watches that represent and befit Ferrari and Richard Mille’s technological superiority and iconic style.
Photos from Scuderia Ferrari Store Philippines
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