Toyota leads cleaning and greening efforts in Lian, Batangas

TMP mangrove tree planting in Lian, Batangas

After officially adopting the 10-hectare National Greening Program Plantation in Lian, Batangas last year, Toyota Motor Philippines (TMP) recently conducted tree-planting and shoreline-cleaning efforts there.


  • Why was the tree planting and shoreline cleaning done in Lian, Batangas?

    It is an adopted area of Toyota Motor Philippines. The company adheres to the goals of the All-Toyota Green Wave Project.
  • What did volunteers actually do?

    Volunteers planted some 20,000 mangrove propagules in the area, and helped to clean up the shoreline.
  • What is the All-Toyota Green Wave Project?

    The All-Toyota Green Wave Project seeks to plant one million trees worldwide, in accordance with Toyota Environmental Challenge 2050 Challenge No. 6, which is “Establishing a Future Society in Harmony with Nature.”
  • In a statement, the leading automotive distributor locally shared that the newest environmental conservation initiative planted 20,000 mangrove propagules in the area and collected 50 kilograms of garbage from the coastline.

    The campaign was composed of 70 volunteers from TMP, Community Environment and Natural Resources (CENRO) – Calaca, Municipal Environment and Natural Resources (MENRO) – Lian, the local government unit of Lian, and Lian Fisherfolk Association.

    All Toyota Green Wave Project

    The mangrove planting and coastal clean-up activities are part of the global environmental initiative All-Toyota Green Wave Project, which started in 2015. The Japanese automaker is eyeing to plant 11 million trees around the world to help preserve the environment for future generations. The said goal is in accordance to the Toyota Environmental Challenge 2050 Challenge No. 6, which is “Establishing a Future Society in Harmony with Nature.”

    For its part, TMP has already contributed some 36,900 propagules sowed in both coastal and upland areas since the project started.

    TMP president Atsuhiro Okamoto, who spearheaded the activity, claimed that “Toyota’s new global vision is producing happiness for all.”

    “When we do these activities that bring positive impact to the community, then it makes sense for Toyota to continue our harmony with nature programs. We are sure that a healthy environment brings happiness to all,” he added.

    TMP cited that planting mangroves is essential as it improves biodiversity, serves as a barrier against storm surges, provides livelihood for the locals, and, most of all, captures carbon dioxide 10 times more than terrestrial trees.

    The shoreline of Lian is part of the Verde Island Passage which is the Center of Marine Shorefish Biodiversity in the World.

    Photos from Toyota Motor Philippines

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