Volkswagen PH Introduces New President; Targets 50% Sales Growth, Dealerships Expansion in 2019

Volkswagen Santana GTS

Volkswagen Philippines, the exclusive importer and distributor of Volkswagen vehicles in the country, has a new president in Felipe Estrella III. Estrella joined Ayala Corporation in 2010 and since 2017, has been the Chief Finance Officer of AC Industrials

Estrella takes the leadership at a time when Ayala Corporation has been expanding its involvement in the motoring sector through its automotive sales and distribution business AC Automotive, which is under AC Industrials. Late last year, AC Automotive acquired its fifth brand partnership with Kia in the Philippines, adding to the four other strong brand partners: Honda, Isuzu, KTM motorcycles, and Volkswagen.

In his role leading Volkswagen Philippines, Estrella plans to intensify the brand's thrust of bringing German automotive engineering, design, and motoring lifestyle to more Filipinos.

"This 2019, I want more Filipinos to discover or create their own wonderful stories in their very own Volkswagens," said Estrella. "We have the five new distinctive models, the aftersales services and warranties, and we plan to expand our current network of eight dealerships by adding at least four more. We hope that our products, aftersales service, and new and existing dealerships will greatly add to the buying public's own affinity for our brand, and will even attract more segments of the market."

Despite an industry-wide sales dip of 15 percent in 2018, Volkswagen Philippines stayed the course and sold the same number of units as it did in 2017, with 1,363 units. Its passenger cars sales actually grew by 7 percent despite an industry sales decline of 21 percent. Further, Volkswagen Philippines has achieved a compounded annual growth rate of 67 percent since it started operations in 2013.

The introduction of five new models in May 2018--the Santana, Santana GTS, Lavida, Tiguan, and Lamando--was seen to renew the direction of Volkswagen Philippines towards making the brand more accessible and approachable to Filipinos, particularly with the Santana compact sedan, equipped with the distinct characteristics and build quality of a German-made Volkswagen, but with a retail price starting at PHP686,000. The Santana sedan and GTS models were the best-selling vehicles of Volkswagen Philippines in 2018 with 33 percent share of the total sales.

It is in this context that Volkswagen Philippines announced that it aims to better its 2018 sales record by at least 50 percent in 2019. With the five new models, supported by aftersales services and three-year warranties for every model, and periodic maintenance service intervals of just once a year or every 10,000 kilometers, whichever comes first, making the Volkswagen ownership experience even more convenient and cost-competitive, this target appears to be attainable.

To be able to reach more of its existing and potential customers, Volkswagen Philippines also announced that it would expand its current network of eight dealerships to 12 within the year. Recognizing the ever-growing market for sport utility vehicles (SUVs), the company also revealed that it aims to introduce two new SUV models in the next 12 months.

Volkswagen Philippines is focused on contributing to the development of the Philippine automotive industry and getting it back on track to another "golden age of motorization." And for Filipinos who deserve a better motoring experience, a new Volkswagen in one’s garage guarantees that 'Your Drive Will Be Better in 2019.'

For more information on Volkswagen Philippines' product line-up, log on to www.volkswagen.com.ph, or visit any of its eight dealerships: Volkswagen BGC at 938 28th Street City Center, Bonifacio Global City, Taguig City; Volkswagen Quezon Avenue at 1229 Quezon Avenue, Quezon City; Volkswagen Alabang at Caltex along Alabang-Zapote Road, Madrigal Business Park, Ayala Alabang, Muntinlupa City; Volkswagen Greenfield District Service Center at 833 Sheridan Street, Barangay Highway Hills, Mandaluyong City; Volkswagen Pampanga at McArthur Highway, Dolores, City of San Fernando, Pampanga; Volkswagen Cebu at A. Soriano Avenue, North Reclamation Area, Cebu City; Volkswagen Iloilo (upper ground level of SM Iloilo along Benigno Aquino Sr. Avenue), and Volkswagen Bacolod (along Araneta Street, Singcang, Bacolod City).

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Ford PH: no price increase for Ranger as of Jul. 2025
    Ford PH: no price increase for Ranger as of Jul. 2025
    Ruben Manahan IV . Jul 04, 2025
  • MG Motor PH to launch D90 early next year
    MG Motor PH to launch D90 early next year
    Cesar Miguel . Jul 04, 2025
  • BYD Cars PH launches limited-run Seagull in Seashell Pink hue
    BYD Cars PH launches limited-run Seagull in Seashell Pink hue
    Cesar Miguel . Jul 04, 2025
  • Mazda PH launches driver development program
    Mazda PH launches driver development program
    Paulo Papa . Jul 04, 2025
  • Honda Cars PH extends ‘Style Up & Drive Promo’ with special deals for City, City Hatchback, BR-V
    Honda Cars PH extends ‘Style Up & Drive Promo’ with special deals for City, City Hatchback, BR-V
    Paulo Papa . Jul 04, 2025
  • Check out these basic overlanding items for when you want to enjoy the outdoors
    Check out these basic overlanding items for when you want to enjoy the outdoors
    Paulo Papa . Jul 04, 2025
  • Suzuki Dzire Hybrid vs Toyota Corolla Altis GR-S HEV CVT vs BYD Seal: new-energy sedan showdown
    Suzuki Dzire Hybrid vs Toyota Corolla Altis GR-S HEV CVT vs BYD Seal: new-energy sedan showdown
    Paulo Papa . Jul 04, 2025
  • 3 reasons why customers choose Toyotas
    3 reasons why customers choose Toyotas
    Cesar Miguel . Jul 03, 2025
  • Zigwheels PH Wrapup: Local vehicle launches in H1 2025
    Zigwheels PH Wrapup: Local vehicle launches in H1 2025
    Ruben Manahan IV . Jul 02, 2025
  • Let’s inspect the Omoda E5’s interior
    Let’s inspect the Omoda E5’s interior
    Cesar Miguel . Jul 02, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025
  • ELECTRIA: 2025 BYD Atto 3 - updates done right
    ELECTRIA: 2025 BYD Atto 3 - updates done right
    Cesar Miguel . Jun 05, 2025
  • Dongfeng Nammi: Stylish all-rounder
    Dongfeng Nammi: Stylish all-rounder
    Cesar Miguel . May 21, 2025