BMW and Marvel Studios have recently announced their partnership that will result in the appearance of the German automaker’s latest sport activity vehicle (SAV) in the Marvel Cinematic Universe’s (MCU) action-packed spy thriller alongside Scarlett Johansson and Florence Pugh.
Set for its global release on July 9, the BMW X3 will make its Hollywood debut in the Black Widow along with the Series 2 Gran Coupé.
Check out an exclusive look behind the scenes of the filming straight from BMW’s YouTube channel here.
“This is the very first time BMW has worked with Marvel Studios, and the result is just stunning,” said BMW Senior Vice President for Customer and Brand Jens Thiemer.
“Having the BMW X3 and the 2 Series Gran Coupé playing key roles in Black Widow is part of our marketing strategy, adding strong emotional value to the communication of these models. As emotional and thrilling stories play an increasing role in our brand communication, we are definitely looking forward to continue working with Marvel Studios.”
According to BMW, the collaboration between the carmaker and the studio is set to continue beyond Black Widow.
“There is no better vehicle to take us on Natasha’s journey as she sorts her past than a BMW,” said The Walt Disney Company Senior Vice President of Partnership Marketing Mindy Hamilton.
“The X3 and 2 Series Gran Coupé are sleek and agile, just like Black Widow, and we are so excited for the world to see where we’ve been together in July.”
The cars used in the filming of Black Widow will go straight to BMW Welt in Munich. BMW will be showcasing the actual vehicles in a special exhibition scheduled to last several weeks — timed to coincide with the movie’s opening.
In addition, the automotive brand will be launching the Emotional Virtual Experience (EVE) which allows BMW customers to experience both vehicle models featured in Marvel Studios’ Black Widow: the BMW X3 M and BMW 2 Series Gran Coupé, through a photorealistic 3D representation.
Thanks to the EVE VR both the X3 and the 2 Series Gran Coupé have been digitalized and are pre-configurated for customers interested in having a virtual look at the vehicle models featured in the film.
EVE is now available at more than 2,000 BMW dealerships and branches worldwide.
Photos from BMW
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