Watch Kia PH's online rebranding this Nov. 8

Kia brand relaunch invite

Kia Philippines will soon be adapting the global direction of the brand this month and it wants its followers to join them in celebrating the monumental occasion.

The Ayala led-automotive distributor announced that it will officially unveil the rebranding next week, November 8. The said event will start at 6:30 p.m. and can be viewed online on the official Kia Philippines Facebook page and YouTube channel.

According to Kia Philippines, the relaunch is a local adoption of the new and bold Kia, following the introduction of the marque’s new corporate logo and “Movement that Inspires” global brand slogan.

Kia Movement That Inspires slogan

“The company understands that for Filipinos, the idea of movement towards a goal or purpose should always start from oneself. Therefore, validation of the Filipino culture and identity should be the starting point for the brand so it can resonate with local consumers, ”Kia Philippines noted in a statement.

“These declare the auto manufacturers' daring transformation as well as an all-new product philosophy centered on creating products that encourage consumers to move towards their ambitions,” it added.

During an earlier report, prior to the formal event, Carmudi Philippines was informed that the local brand refresh will also come with products that might also be revealed during the official launching in November.

The global brand update is said to debut products and services that are set to provide greater access to a wider range of “environmentally conscious mobility products and services.”

Can we expect Korean electric vehicle offerings in the country in the likes of the Soul (EV version), e-Niro or the EV6 (Kia’s first battery-operated EV)?

Images from Kia

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