CAMPI-TMA H1 2026 sales down 11%
MANILA: Combined vehicle sales of the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA) for the first half of 2026 slid down by 11.4 percent compared to their churn for the same period last year.
KEY TAKEAWAYS
How did the Philippine automotive market perform in the first half of 2026?
Total vehicle sales from CAMPI and TMA dropped by 11.4% in the first half of 2026, reaching 204,557 units compared to 230,912 units sold during the same period in 2025. Commercial vehicles continued to lead the market with an 80.2% share (164,054 units), while passenger cars made up the remaining 19.8% (40,503 units).Which brands and vehicle types led sales during H1 2026?
Toyota Motor Philippines led overall distributor sales with 100,909 units (nearly half the market), followed by Mitsubishi Motors Philippines with 36,321 units. In terms of vehicle types, electrified vehicles (xEVs) reached 31,381 units sold (15.34% of overall sales), driven primarily by Hybrid Electric Vehicles (HEVs), which accounted for 54.64% of total xEV sales.Based on the groups' joint report, their overall retail output is only at 204,557 units from January to June 2026—down from 230,912 units sold in January-June 2025.
Amid the decline, June showed the strongest monthly performance this year—selling 37,231 vehicles during the month—rising by 11 percent from 33,532 units in May. However, June sales remained eight percent lower than the 40,483 units sold in the same timeline the previous year.
Photo by Ruben Manahan IVIncluding from those not who are members of CAMPI-TMA, the overall Philippine automotive market was estimated to have sold around 42,000 new vehicles in June, representing an 18.7-percent increase from May.
CAMPI President Jose Maria Atienza said last month’s results reflected a more positive outlook in approaching the second half of the year, with vehicle sales expected to surpass last year's monthly levels.
"This June, we saw sales of both ICE vehicles and xEVs (electrified vehicles) rise. Industry sales of gas and diesel cars grew by 10 percent versus May due to more stable fuel prices, while xEVs grew by 49.2 percent, thanks to improving supply levels," Atienza said.
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Commercial vehicles still dominate
Commercial vehicles continued to account for the bulk of CAMPI-TMA sales, making up 80.2 percent of the total market.
The segment recorded 164,054 units sold in the first six months of 2026, down 11.4 percent from 185,265 units during the same period last year.
Photo from Isuzu Philippines CorporationPassenger cars, which represented the remaining 19.8 percent of total sales, reached 40,503 units, an 11.3-percent decline from 45,647 units sold in January-June 2025.
On a monthly basis, however, passenger car sales climbed 16.5 percent year-on-year in June.
CAMPI-TMA H1 2026 sales leaders
Toyota Motor Philippines maintained its position as the country's top-selling automotive brand, accounting for nearly half of the market with 100,909 units sold in the first half of 2026.
Mitsubishi Motors Philippines ranked second with 36,321 units—taking 17.76 percent share of the market.
Photo from Jirehl Kent FloresOn third and fourth places are Suzuki Philippines and Ford Motor Company—selling 9,262 and 7,435 units, respectively.
Nissan Philippines completed the top five with 6,921 units sold and a 3.38-percent market share.
Notably, Honda Cars Philippines overtook Isuzu Philippines Corporation as the former moved up to sixth place.
Here are CAMPI-TMA’s Top 10 distributors for the first half of the year:
|
Ranking |
Distributor |
Overall sales (January-June 2026) |
|
First |
Toyota Motor Philippines |
100,909 |
|
Second |
Mitsubishi Motors Philippines Corporation |
36,321 |
|
Third |
Suzuki Philippines Incorporated |
9,262 |
|
Fourth |
Ford Motor Company Philippines Incorporated |
7,435 |
|
Fifth |
Nissan Philippines |
6,921 |
|
Sixth |
Honda Cars Philippines Incorporated |
6,600 |
|
Seventh |
Isuzu Philippines Corporation |
6,323 |
|
Eighth |
SAIC Motor Philippines Incorporated (MG distributor) |
4,232 |
|
Ninth |
KP Motors Corporation (Kia distributor) |
3,364 |
|
Tenth |
Hyundai Motor Philippines, Incorporated |
3,150 |
xEV sales
Meanwhile, electrified vehicles (xEVs) accounted for 15.34 percent of total CAMPI-TMA sales, selling 31,381 units in the first half of 2026.
Photo from Toyota Motor PhilippinesHybrid electric vehicles (HEVs) remained the largest xEV segment, contributing 54.64 percent of total xEV sales. Battery electric vehicles (BEVs) accounted for 27.73 percent, while plug-in hybrid electric vehicles (PHEVs) made up the remaining 17.63 percent.
xEV sales performance
|
Segment |
H1 2026 |
June 2026 |
|
Overall |
31,381 |
6,995 |
|
Hybrid electric vehicle |
17,148 |
2,121 |
|
Battery electric vehicle |
8,702 |
3,193 |
|
Plug-in hybrid |
5,531 |
1,681 |
Check out the three leading xEV distributors in the country per category:
|
HEV |
|
|
Toyota |
11,129 |
|
Ford |
2,760 |
|
Honda |
897 |
|
BEV |
|
|
VinFast |
3,142 |
|
Tesla |
2,374 |
|
Omoda and Jaecoo |
1,484 |
|
PHEV |
|
|
Jetour Auto |
1,891 |
|
Geely |
1,271 |
|
Chery |
737 |
Also read:
CAMPI-TMA Jan. 2026 sales fall 10%, industry still targets 500K units by yearend
Suzuki PH secures 3rd place in 2025 CAMPI sales rankings
CAMPI joins snowballing concerns on CARS, RACE funding removal in 2026 GAA’
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