Bermaz Auto Philippines Inc. (BAP) reported a 38-percent increase in sales in the first half of 2021 compared to the same period last year.
Based on the numbers provided by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), the exclusive local distributor of Mazda vehicles and parts in the country sold 849 units.
The said growth, Mazda Philippines shared, was attributed to the “growing popularity of the Mazda crossover lineup—specifically the CX-9, CX-8, CX-5, CX-30 and CX-3 nameplates that comprised 60 percent of the overall sales volume.
The premium five-seater CX-5 led the sales rally of the local importer after having a 38-percent surge for January to June versus the same period in 2020.
Meanwhile, the executive seven-seater CX-9 posted a 100-percent sales rise during the full first six months of 2021 compared to the same period the previous year.
The Mazda CX-8, which had a 50-percent growth year-to-date, was the best-selling seven-seater crossover for models priced above P2 million. This was followed by the flagship model CX-9.
When combined, the Mazda CX-8 and Mazda CX-9’s first half performance covers 63 percent of the premium crossover market.
According to Mazda Philippines President and Chief Executive Officer Steven Tan, the figures for both models in the last six months shows the public’s acceptance of both models as superior premium crossovers.
“The three-row CX-9 and CX-8 continue to make strong inroad into large households and management executive segments, offering unmatched premium quality and performance typical of more expensive luxury brands at a much more accessible price level,” Tan was quoted as saying.
“Combined with a comprehensive Five Years Free Service Plan and an award-winning customer service network, the CX-9 and the CX-8 are the best three-row crossovers for your money,” he added.
Further, Tan explained the Five Years Free Service Plan, which is a standard package for all newly purchased Mazda vehicles, “has brought a new level of ownership satisfaction to the customers from the start of the pandemic last year.”
“I have heard from customers that the free service plan completes the premium experience of owning a Mazda — a premium product with class-leading driving and ownership experience,” the Mazda Philippines chief said.
Moreover, the company also takes pride over the feat reached by the Mazda MX-5 roadster after it “led the open-top two-door sports car segment in popularity in the first half of 2021.” “We are thrilled with the joy and happiness this little sports car brings to the community,” Tan claimed.
Mazda Philippines has a total of 16 Mazda 3S dealerships located across the country – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda Makati, Mazda Alabang, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Cebu, Mazda Negros, Mazda Iloilo, Mazda Cagayan De Oro, and Mazda Davao.
Photos from Mazda Philippines
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