Mercedes-Benz ranks 8th at Best Global Brands 2021

Luxury automotive brand Mercedes-Benz has cemented its name as the only European brand in the top 10 of the “Best Global Brands 2021.”

The German carmaker sits at the number eight spot — a position it has held since 2018 — in the most recent rankings as published by renowned U.S. brand consultancy Interbrand. It joins Toyota, which sits at seventh place and is likewise the only Japanese automotive brand among the top 10 of Interbrand’s prestigious list.

Mercedes-Benz says that its brand value has risen by three percent since 2020 to US$50,866 billion.

Interbrand has been conducting the “Best Global Brands” study since 1999 using a renowned ranking system that is based on three primary criteria: the financial performance of the brand’s products or services, the role of the brand in the purchasing decision-making process, and the strength of the brand when it comes to securing future returns for the company.

The carefully researched index ranks the top 100 of the most valuable brands worldwide and is widely considered the competitive benchmark and an important indicator used by CEOs around the globe.

Mercedes-Benz has now retained its position as the world’s most valuable luxury car brand for six years in a row.

Our continued ranking in the top 10 and the increased brand value are successes that we at team Mercedes-Benz are very proud of. This result validates our strategic direction yet again — as a company but also in terms of our brand positioning. Across all our brands, Mercedes-Benz is transitioning from a traditional understanding of luxury to a modern interpretation that emphasizes aspects such as approachability, innovation, and individuality, that establishes an awareness of a world of new possibilities and that inspires enthusiasm for sustainable mobility,” said Mercedes-Benz AG’s Vice President of Communications and Marketing Bettina Fetzer.

Mercedes-Benz is now preparing itself to become an all-electric brand before the end of the decade — wherever market conditions allow. According to the brand with the three-pointed star, the aim is to “Lead in Electric” and “Lead in Car Software."

Photos from Mercedes-Benz and Interbrand

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