PIMS 2018: What to See in Honda's Pavilion
Aside from the the Small RS Concept, Honda Cars Philippines, Inc. (HCPI), also displayed its well-loved lineup in its pavilion at the 7th Philippine International Motor Show (PIMS). With the theme 'The Dream Lives On,' HCPI exhibited the Honda City, Honda BR-V, Honda CR-V, and the Honda Civic Type R for customers to have an up-close look and feel with Honda's latest offerings that embodies the brand's sporty attributes and its latest advanced safety features--in line with this year's PIMS theme of 'Future Mobility.' HCPI President and General Manager Noriyuki Takakura opened the floor for the pavilion, saying that from the start of the year, HCPI has catered to around 17,000 customers. "Honda always produces cars, providing sporty driving experience while at the same time keeping the safety aspects as one of our highest priorities. This is always in line with the Honda Sport DNA and 'Safety for Everyone' philosophy that is always implemented to all of our products," he said. HCPI's two best-selling, the and BR-V, got its share of the limelight at the booth. The Honda City, its bestselling model in the Philippines, has established itself as one of the market's top-of-mind vehicles in the competitive subcompact sedan category thanks to its powerful and efficient drivetrain, spacious interior and cargo capacity, and various convenience features. Its features include such as Vehicle Stability Assist (VSA), Hill Start Assist (HSA) and 6-Airbags are available in the City VX+ Navi CVT variant on display. Introduced in 2016, the Honda BR-V now serves as Honda's second bestselling nameplate here in the Philippines. A practical seven-seater capacity combined with its efficient and capable engine, the BR-V has been well accepted by the Philippine market since its introduction and has been considered as the pioneer vehicle in the now competitive seven-seater subcompact SUV segment. In its statement, HCPI announced that the BR-V, together with the City, will now be produced in the country. Meanwhile, the Honda CR-V diesel SUV is also being exhibited in the PIMS. With its wide acceptance for the diesel iteration variant locally, the CR-V highlighted its advanced safety and driver assistive feature, the Honda SENSING. Composed of numerous driver assistive features namely, the Adaptive Cruise Control (ACC) with Low Speed Follow (LSF), Collision Mitigation Braking System (CMBS), Lane Keep Assist System (LKAS), Road Departure Mitigation (RDM), Forward Collision Warning (FCW), and Lane Departure Warning (LDW), Honda SENSING can be experienced by customers through the Honda Booth's 'Interactive Safety Zone' which would allow customers to experience and further understand Honda's advanced safety technologies, and safety initiatives. Aside from Honda's commitment of providing the latest safety features in its vehicles, the integration of its familiar sporty DNA in its vehicles is also another priority for Honda in delivering the 'Fun to Drive' experience expected from every Honda vehicle. The flagship sports car for Honda, the Honda Civic Type R is also being showcased, giving customers an up-close feel of Honda’s sporty heritage through its iconic hot hatch embodying the highest distinction of performance for the Civic model line-up. With all the surprises that await customers at the 7th Philippine International Motor Show, customers are invited to visit the World Trade Center from October 24-28, 2018 to check out Honda's latest offerings and test-drive vehicles available on display.