Toyota to cooperate with Bali Provincial Government for ‘SMART’ initiative

Toyota, through its charitable arm — Toyota Mobility Foundation (TMF) — announced that it will cooperate with the Bali Provincial Government for its Sustainable Mobility Advancing Real Transformation (SMART) @Ubud Program.

Per the Japanese carmaker, SMART @Ubud Program is a six-month closed ecosystem trial from September 2023 to February 2024.

During the aforementioned pilot, TMF will be making an investment of US$1.7 million (approximately P96.424 million) to conduct the trial of two mobility solutions in Bali, namely the introduction of ten units of an on-demand xEV shuttle service to operate in the Central Ubud Area and the installation of nine digital display monitors along high-traffic bus stops within the Trans Metro Dewata Route.

Additionally, Toyota revealed that TMF will also engage in capacity-building initiatives, with the end goal of developing concrete recommendations to create potentially sustainable and viable business models tailored to the local community, and thereby enhance the state of mobility in Ubud by reducing air pollution, alleviating traffic congestion, and promoting the use of electrified public transportation.

“TMF designed this project to meet its three principles: Sustainability, ensuring solutions are able to improve the quality of life of the residents of Bali in an environmentally and economically sustainable manner; Innovation, encouraging introduction of novel data-driven and electrified solutions, including HEV (Hybrid Electric Vehicles) and BEV (Battery Electric Vehicles); and Partnership, empowering local stakeholders to continue solutions even beyond TMF involvement by providing capacity building activities that are aligned to real local needs. We are working towards creating a blueprint of a sustainable business model that will allow the community of Ubud to scale the impact achieved during this trial. We are excited to launch this solution alongside all our partners, who are likeminded with the aims of promoting the concept of mobility for all and carbon neutrality,” commented Toyota Mobility Foundation Executive Program Director Pras Ganesh.

The initiative is co-organized by Deloitte Future of Mobility Solution Center, with the support of the Transport Department of the Provincial Government of Bali, and Toyota Indonesia.

The goal of the program, as outlined in the Letter of Intent from the Bali Provincial Government to TMF, is to encourage sustainable mobility through efficient usage of data-driven and electrified transport solutions.

Photos from Toyota

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