Grab PH names Grace Vera Cruz as new president, replacing Cu

Grace Vera Cruz

Grab Philippines has announced that after Brian Cu’s resignation, Grace Vera Cruz will now be spearheading the country's leading transport and courier service mobile app.

According to Grab Philippines, Vera Cruz has the capabilities and experience to lead the company as she has more than a decade of business experience and vast industry knowledge “to drive Grab’s mission in the Philippines.”

Prior to Grab, she was Seawood Resources Managing Director a Philippine-based investment company and has held key positions in McKinsey & Co., CLSA Exchange Capital, and Shell.

According to the company, “Grace will focus on creating deeper synergies across Grab’s suite of services, including on-demand transport, food and mart deliveries, and e-payments and financial services, to better serve customers, driver-partners, merchant-partners, and corporate partners in the Philippines as One Grab.”

“She will also drive ‘Grab for Good’ initiatives to contribute to the Philippines’ longer-term socio-economic development,” the company noted. 

For her part, Vera Cruz expressed her elation in joining the Grab Philippines family.

“I am proud to be joining Grab Philippines, a company that has made a conscious effort to help our communities respond to the COVID-19 pandemic through GrabBayanihan. I look forward to working with the team to leverage Grab’s technology and innovation to help Filipino communities safely and sustainably recover from the impact of the COVID-19 pandemic,” she said. 


Meanwhile, Grab Group Managing Director Russel Cohen expressed confidence on Vera Cruz’ ability to steer the country’s wide business portfolio.

 “Working together and helping each other to overcome crisis is a hallmark of what it means to be Filipino, and I’m proud that Grab is part of the bigger community that’s helping to improve livelihoods. With Grace’s proven credentials in leadership, operations, and strategy, I’m confident she brings deep expertise and understanding, to help drivers and small businesses use digital services to grow, and support the Philippines in its economic recovery,” Cohen explained.

In the country, Grab is currently operating in 18 cities. The app continues to deliver ride-hailing and on-demand food-delivery services, and has widened its portfolio with the groceries and package delivery, concierge (pabili) services, bill payments, and financial services.

Back in May, Grab is readying to initially deploy 20,000 GrabCar drivers to serve the commuting public.

During a teleconference, Grab Head of Transport and Shared Services Ronald Roda said that these GrabCar drivers have undergone training to adhere to their latest campaign, GrabProtect

Photo/s from Grab Philippines

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