Honda Cars PH eyes to maintain segment dominance with all-new Civic

All-new Honda CIvic

Honda Cars Philippines, Inc. (HCPI) is eyeing to retain its superiority in the C-segment with the recently launched version of the Civic.

KEY TAKEAWAYS

  • What is the Honda Civic's share of the segment?

    Prior to the launch of the all-new version, the nameplate already cornered 53 percent of the C-segment.
  • How many units of the Honda Civic is HCPI projecting to sell with the introduction of the all-new Civic?

    The company is aiming to sell 172-200 units monthly.
  • HCPI Sales Division Head Atty. Louie Soriano revealed that currently, the Honda Civic has already cornered 53 percent of the total volume of units sold in the country’s compact sedan category.

    “In order for us to at least maintain or improve that we have to sell at least 172-200 units per month,” Soriano explained.

    During the virtual press conference, Soriano said that the goal is doable despite delays in the delivery of a certain variant, adding that they have already considered such a situation when they were setting the sales target for the nameplate.

    All-new Honda CIvic

    Further, Soriano assured that buyers of the all-new Honda Civic — which is said to be the “Best Civic ever” — can expect their timely delivery of their units.

    The all-turbocharged lineup of the newest version of the Honda Civic is equipped with a 1.5-liter four-cylinder DOHC VTEC Turbo engine mated to a Continuously Variable Transmission (CVT). To add, the said model recently received five stars in the New Car Assessment Program for Southeast Asia (ASEAN NCAP).

    The 11th-generation Honda Civic is now being offered to the market in three variants at the following price points:

    • S Turbo CVT: P1.29 million
    • V Turbo CVT: P1.498 million
    • RS Turbo CVT: P1.69 million.

    The all-new Honda Civic sedan offering is available in five hues: Morning Mist Blue Metallic, Meteoroid Grey Metallic, Ignite Red Metallic, Lunar Silver Metallic and Platinum White Pearl — with the last color option being offered at no extra cost until the end of this month.

    All-new Honda CIvic

    Getting the said color after the promotion would be an additional P20,000 to Honda Civic buyers. This is available in the RS Turbo CVT and V Turbo CVT only.

    Furthermore, HCPI noted that those who will reserve the all-new Honda Civic V Turbo CVT variant until end of 2021 will be given a free Modulo Trunk Tray and Modulo Exhaust Pipe Finisher “on top of all other promotions offered for the month of the vehicle release until January 31, 2022.”

    Photos from Roy Robles

    Also read:

    WATCH: All-new Honda Civic teased in Thailand ahead of Aug. 6 launch; will PH be next?

    Honda Civic earns Top Safety Pick Plus rating from US IIHS

    WATCH: All-new Honda Civic teased in Thailand ahead of Aug. 6 launch; will PH be next?

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