Automobili Lamborghini opened a new chapter in its experience program for the Chinese market with the introduction of the Esperienza Avventura or the “Expedition into the Wild.”
The new experience program took guests to a 900-kilometer trip in the Chinese region on various road conditions while atop a Lamborghini Urus Performante.
During the four-day trip, the participants hopped aboard a fleet of 12 Lamborghini Urus vehicles, which took off from Lanzhou.
The sport utility vehicles (SUV) drove through the Ganjia Secret Land. Guests got to see its wild and magnificent peaks and valleys as well as its wild dirt roads and highland meadows that give distinctive views of the Secret Land from the vast grasslands.
On the Sangke Grasslands, the Urus Performante showcased its capabilities away from the road, as the powerful Super SUV drove through the summer grazing routes.
Then, the guests experienced an extraordinary blend of natural beauty and traditional culture with a blessing at Labrang Monastery. It was followed by a visit to Norlha Workshop to appreciate Tibetan textiles and styling.
Finally, the fleet reached the Amigonghong rangeland to taste local cuisine, with the adventurers enjoying an exclusive Lamborghini outdoor evening celebration.
The Urus convoy demonstrated the versatility of the Urus super SUV and its V8 twin-turbo engine, which ensured easy city driving, maximum comfort during the longest stretches, super-sports dynamics on the road, and mighty capabilities across various routes away from the road, highlighted by a wide variety of weather conditions.
“On the occasion of the brand's 60th anniversary, the Lamborghini Esperienza Avventura enters China for the first time, demonstrating our confidence in and focus on the Chinese market once again. With this new program dedicated to the Urus family, our customers can participate in an authentic driving activity, with the brave spirit of Lamborghini and its Super SUVs delivering the ultimate lifestyle experience,” Automobili Lamborghini Chinese Mainland, Hong Kong, and Macao Managing Director Konstantin Sychev commented.
Photos from Lamborghini
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