Nissan renews 'Safe Trips campaign' partnership with DOT

Nissan Philippines announced that it has renewed its partnership with the Department of Tourism (DOT) for the Safe Trips campaign.

Now in its second year, the aforementioned program is eyed to further promote safe and responsible travel for the revival of the tourism industry now that the government is easing quarantine restrictions.

The ceremonial signing was done in Boracay.

“Through this campaign, we have seen for ourselves that safety and responsibility are not obstacles to enjoying the beautiful destinations of the Philippines. In fact, they are important factors that make your trip a more enjoyable experience for you and your loved ones. This is an advocacy that we are excited to continue with the DOT,” Nissan Philippines President and Managing Director Atsushi Najima.

Since its launch in November last year, Nissan and DOT have developed educational and promotional content on how to safely and responsibly travel to local tourist destinations.

“The Department of Tourism gladly welcomes the renewal of its Safe Trips partnership with Nissan Philippines to continue the push to revive our tourism industry safely and responsibly. As more people travel to our tourist destinations all over the country, jobs and sustainable livelihoods are restored and created for millions of Filipinos,” Tourism Secretary Bernadette Romulo-Puyat said.

For the initial part of the program, Nissan — together with the representatives from the DOT, various media organizations, and influencers — held a 12-hour land and sea journey to Boracay Island in the updated Nissan line-up to demonstrate long distance land travel as a fun and exciting way to reach popular local destinations.

The road trip featured the Nissan Navara, Terra, Almera, and Leaf, each equipped with Nissan Intelligent Mobility features.

In Boracay, the Japanese automaker provided a demonstration of its electric vehicle offering for hotel executives, members of the Electric Vehicle Association of the Philippines (EVAP), DOT, and the local government leaders of Aklan. “As part of this new chapter in its Safe Trips campaign, the brand brings the Nissan Leaf to Boracay in an effort to advance sustainable tourist destinations,” Nissan Philippines shared.

“With the capability of Nissan EVs to act as mobile storage batteries, Nissan shows how EV technology can also be a part of the tourism industry’s future by providing solutions in areas such as ecotourism as well as disaster resilience,” it added.

To mark the next phase of the Safe Trips campaign, Nissan Philippines recently released an original song, entitled “Ingat Kayo,” — to highlight the Filipino culture of care and concern. Performed by renowned OPM artists Barbie Almalbis and Noel Cabangon, and written by Nissan General Manager for Sales Rolando Navarro, both the song and the music video convey the universal message of care expressed in seven distinct languages from around the country.

“Safety is embedded in Nissan’s DNA. It is also an expression of how we care for our customers and stakeholders. This uplifting song perfectly encapsulates who we are as a company and how our actions enrich the lives of every Filipino,” Najima claimed. 

The music video for Ingat Kayo can be seen on Nissan Philippines’ YouTube channel.

Photos from Nissan Philippines

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