Toyota launches IMV 0 concept, Hilux Revo BEV concept in Thailand

Toyota just revealed two concept vehicles during Toyota Motor Thailand’s (TMT) 60th anniversary — the IMV 0 concept and the Hilux Revo battery-electric vehicle (BEV) concept.

Per Toyota President Akio Toyoda, the IMV 0 concept is “designed to support economic growth and mobility for all” while the Hilux Revo BEV concept is “designed to support carbon neutrality and a better environment for all.”

“I’d like to thank our designers and engineers, especially those here in Thailand for their contribution to these two vehicles, especially the innovative new IMV 0. I truly believe this is a product that can enhance the quality of life for many people and provide new economic opportunities,” Toyoda said in his speech at the grand ceremony staged for the company’s anniversary.

“Because at Toyota, we believe people come first. We believe in building cars to serve the real-life needs of our customers. That is why our IMV 0 team spent many months in the field, observing the lifestyles and needs of our potential owners,” added Toyoda.

In addition, Toyota announced that the company is teaming up with CP — Thailand's largest private company that produces goods and owns one of the largest chains of convenience stores and supermarkets in the country.

Together, Toyota and CP aim to reduce carbon dioxide (CO2) by rethinking the way they deliver goods by using zero-emission technology such as fuel-cell trucks. Toyota also looks to help expand CP’s efforts to make clean hydrogen from bio-mass like chicken manure.

“Both Toyota and CP feel a deep and urgent responsibility to help this beautiful country and planet of ours and to support the well-being of its people which is why we are so eager to combine our powers for the greater good,” Toyoda commented.

Approximately 1,500 people attended the event which included Thailand’s Deputy Prime Minister and Minister of Energy Supattanapong Punmeechaow and  TMT President Noriaki Yamashita.

TMT was established in October 1962. It currently has three plants in Thailand which are Samrong Plant (established in 1964), Gateway Plant (built in 1996), and Ban Pho Plant (inaugurated in 2007). TMT has approximately 14,200 employees and has produced some of Toyota’s notable nameplates, which include the Toyota Corolla, Toyota Corolla Cross, Toyota Yaris, Toyota Camry, Toyota Hilux, and Toyota Fortuner.

Photos from Toyota 

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